Order Cutbacks Due To iPhone 5 Being Initially Too Popular To Maintain [Report]

Apple iPhone

Earlier this week we heard reports that Apple is cutting back on the number of iPhone 5 parts they’ve ordered. Some felt that it was a sure sign that Apple is slipping and that the iPhone isn’t as popular anymore, while others have said everything’s just fine.

A new report claims that the iPhone 5 orders aren’t getting cutback because it’s not popular anymore, but that it was initially too popular for Apple to sustain.

Market research firm DisplaySearch told CNET that the iPhone 5 cutbacks aren’t a negative indication on the device’s popularity. Paul Semenza, senior vice president at DisplaySearch had the following to say about the iPhone 5 cutbacks:

“We started hearing indications of cutbacks before the new year. It was a very quick ramp up. The Q4 [estimate] was originally about 61 million displays [for the iPhone 5]…that may be dialed back, but anything near that number is still huge. That would support the theory that the ramp was too much to sustain.”

Shipments of the iPhone 5 in the first quarter of sales are far above initial sales for the iPhone 4S, so it’s not like the iPhone is losing in popularity. Maybe it’s not growing as rapidly as it once had, but sales are still estimated to be in the 33 million to 42 million range.

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  • djroe

    What’s with the photo of the iPhone 4 (or 4s)?

  • daov2a

    So, in other words that are not AppleSpeak, the iPhone 5 is not as popular as they were expecting? I’m not sure how this is saying something different than that. They expected the iPhone 5 to remain as popular as it did when first released and it did not so they cut part orders. Period. I guess you can say the same thing by saying it was initially popular and that was not sustainable. But both say the same thing in the end. The iPhone 5 did not sell as much as they were thinking it would. Great phone though and great company but really, whoever is doing their public statements is a moron.

  • Matthew Gonzales Landry

    So, in other words that are not AppleSpeak, the iPhone 5 is not as popular as they were expecting? I’m not sure how this is saying something different than that. They expected the iPhone 5 to remain as popular as it did when first released and it did not so they cut part orders. Period. I guess you can say the same thing by saying it was initially popular and that was not sustainable. But both say the same thing in the end. The iPhone 5 did not sell as much as they were thinking it would. Great phone though and great company but really, whoever is doing their public statements is a moron.

    No, there’s a difference between playing it safe and truly placing all your marbles for great certainty. When you sell lemonade, do you buy enough supplies to make one pitcher, or more? I’m pretty sure you buy more than one pitchers worth, right? Now, you may not plan on selling gallons and gallons of lemonade, but you might buy enough in case demand DOES spike, right?

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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