Samsung’s New Crazy TV Shows That They’re Clueless Without Apple’s Guidance [CES 2013]

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CES 2013 bug LAS VEGAS, CES 2013 – Every year Samsung attends CES it seems like they try to guess what Apple is going to do with TV. One year they announced a TV that has Netflix and other apps built in. The next they included swappable processors and voice controls.

This year, Samsung’s bet is that if Apple ever decides to make a TV it will be able to predict what you want to watch. It will help you find out where to buy an actor’s clothes. And it might come in a soccer goal shaped frame?

Well, the soccer goal frame is just Samsung putting their own pizzazz on a product rather than a prediction of what Apple might do. It’s weird and horrible but still has touches of true beauty. It encapsulates Samsung perfectly.

Here’s a company that knows how to manufacture high quality displays better than anyone, but they don’t know how to design a perfect TV for humans. They’re able to see trends and quickly copy and improve on them, but they’re unable to predict where consumers want them to innovate.

Samsung has gotten really good at copying Apple’s smartphone, tablets, and laptops, but when it comes to TVs, Samsung’s on its own. So rather than designing a simple flatscreen TV with easy-to-use features the way Apple would make it, Samsung gives customers disfigured products that are attached to floating cases and packed with features that no one would use – like a refrigerator with Evernote.

Rather than thinking about whether or not a product actually makes sense, Samsung worries whether you’ll be able to tweet from your ice dispenser.

Until Apple actually enters the TV market, Samsung will be running around directionless. So rather than waiting, Samsung has chosen to just throw TV software features at the public and hope a few of them stick. You can get S-Recommendations, and voice navigation. You can add apps. You can get a quad-core processor. You can get a floating TV stand and with a TV that tells you where to buy Don Draper’s clothes. You can even get a Samsung TV with “dual view” technology that lets two people put on glasses that will show them two completely different videos so they can bond while watching separate shows together.

It’s amazing. It’s madness. It’s what you get when Samsung can’t just follow Apple’s lead. And to the cynic in me, it’s beautiful.
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  • kavok

    That is truly the most hideous thing I have ever seen since flat-screen TVs have been on the market. It looks like a giant Micro$oft Surface with a pivotable display. Horrid!

  • markrlangston

    Looks like a swing set from the backyard with a TV in place of the swings.

    No doubt the image quality is likely second to none and the border-less screen is pretty awesome but the package it comes wrapped in is hideous.

    Maybe Apple will wait it out another year just see just how far Samsung can run this industry into the ground. Although I think this TV is in jumped-the-shark territory.

  • Gadget

    That was the big Samsung TV reveal? LOL!!! They might as well hang it from the ceiling using twine. Johnny Ive must be having a good chuckle right now.

  • F1oB

    Bad article.
    There is no Apple TV on the market!! So there is no competition between Apple and Samsung.

  • selltheworld

    I really like the design.

  • timdawes

    there’s definitely no apple tv on the market, and nobody buys a tv for what it can do, they buy it for how it looks.

  • Bob Smogango

    there’s definitely no apple tv on the market, and nobody buys a tv for what it can do, they buy it for how it looks.

    When you say “how it looks”, are you referring to how the finished product looks as in case design, or are you referring to picture quality? I like good picture quality with a nice looking case design. The case design for these Samsung TVs is stupid…

  • Bob Smogango

    They look sign that stores have on the street corner, the only difference is they use a TV screen vs. a piece of wood or sheet metal painted.

  • Bob Smogango

    Looks like a swing set from the backyard with a TV in place of the swings.

    No doubt the image quality is likely second to none and the border-less screen is pretty awesome but the package it comes wrapped in is hideous.

    Maybe Apple will wait it out another year just see just how far Samsung can run this industry into the ground. Although I think this TV is in jumped-the-shark territory.

    Have you compared to an iGZO panel? That’s what I’m interested. They have one shown, but they aren’t cheap. A Sharp 32in for around $5000 is what they projected.

  • Tsepz

    So just because Samsung are testing the waters with different products you are having a go at them? This seems to be more of a brand bashing fanboy article rather than an informative one.

    Yes, I know this is Cult of Mac and so most things said here should be taken with a pinch of salt, something you’ve made very clear with this article, but bashing a brand due to them trying to figure out what consumers want just isn’t the way to go, very poorly written article, I must say.

  • duncanfurg13

    Brilliant! Samsung is pathetic, that’s all there is to it. It’s entertaining to see Samsung’s try to make a product that they can’t copy from Apple. This TV sucks, and isn’t worth your time. Very well written, Buster. It made me laugh

  • duncanfurg13

    So just because Samsung are testing the waters with different products you are having a go at them? This seems to be more of a brand bashing fanboy article rather than an informative one.

    Yes, I know this is Cult of Mac and so most things said here should be taken with a pinch of salt, something you’ve made very clear with this article, but bashing a brand due to them trying to figure out what consumers want just isn’t the way to go, very poorly written article, I must say.

    You don’t ‘figure out’ what consumers want by releasing a crappy product. You figure out what consumers want by ASKING and DOING what consumers want. Would you submit a poorly written essay to your teacher, to see what he/she wants from your essay?

  • stealthmouse

    Why would anyone get into an industry that is mostly about manufacturing at lowest cost, putting boards into cases? It’s not a high-margin business other than the first sales of the newer models (while having to dump any excess of the prior ones), and there’s no recurring revenue stream. Not as bad as airlines, but only slightly better than selling washers and dryers.

    Apple won’t be getting into the TV business any time soon, unless it includes subscription services (iTunes on demand, that would be a possibility as network TV dies).

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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