Who Should Apple Hire To Replace Former Retail VP John Browett? [Let’s Talk]


John Browett didn’t last long at Apple. He was brought on by Tim Cook at the beginning of last year to lead Apple’s retail division and then he was fired 9 months later. The former Dixons CEO didn’t mesh well with Apple’s culture, and he caused unrest among Apple Store employees.

Since legendary retail guru Ron Johnson left Apple for JC Penny, Apple hasn’t been able to find the right executive to fill his shoes. Now that Browett is gone, who should Apple give the reigns of Apple retail to?

John Paczkowski of AllThingsD examined a few key executives from other companies that have the experience to effectively oversee Apple’s 401 stores worldwide. Logical successors to Browett include Coach’s Victor Luis, Nike’s Jeanne Jackson and John Culver of Starbucks. Apple could look outside itself for its next hire, but few execs really understand Apple’s retail experience. Apple Stores generate more revenue per square foot than any other retailer. What Apple has going on is in a league of its own.

If Apple looks internally, it could promote current retail store manager Steve Cano, who has been at Apple for awhile and knows all the ins and outs. There’s also Bob Bridger, Apple VP for retail real estate and development, and retail VP Jerry McDougal.

What do you think Apple should do about its retail situation? Hire from outside, or promote someone like Cano? Head on over to our discussion thread in the Cult of Mac forums and let us know what you think!

Click here to go to the Cult of Mac Forums and tell us who you think Apple should hire to lead its retail division. 

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast who lives in Lexington, Kentucky . He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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