Verizon has released three new ads attacking AT&T, the latest labeling the iPhone as a “Misfit toy.” The ad charges the handset belongs on the “Island for Misfit Toys” because of AT&T’s lack of widespread 3G coverage. Two other Christmas-themed ads take aim at the rival carrier’s coverage.
This latest round of ads differ from Verizon’s iDon’t Droid spots which highlighted the handsets limitations. Instead, the newest ads make a point of praising the iPhone while taking to task AT&T’s coverage.
Earlier this month, AT&T sued Verizon over their ‘Map’ ads, claiming “consumers are being misled into believing that AT&T’s customers have no coverage whatsoever and thus cannot use their wireless devices when they are outside of AT&T’s depicted coverage area.” The lawsuit asked for a temporary restraining order and an injunction blocking the ads.
The new ads also come amid speculation Apple may produce an iPhone capable of working with both CDMA and GSM wireless networks, opening the way possibly for Verizon to offer the iPhone.