Google Maps For iPhone Release Didn’t Really Affect iOS 6 Adoption At All [Report]

Google Maps For iPhone Release Didn’t Really Affect iOS 6 Adoption At All [Report]

Have you been waiting for Google Maps to come back to the App Store before you update to iOS 6? Given the incredibly harsh media attention that Apple Maps has received since iOS 6 went live back in September, you’d think that there would be a significant number of users holding out for Google Maps to make its triumphant return.

Since the release of Google Maps a few days ago, there hasn’t been a noticeable spike in iOS 6’s adoption rate. In fact, it’s had no real impact on users updating to iOS 6 at all. Was the ‘Mapplegate‘ fiasco really that exaggerated?

Chitika monitors web traffic from ad impressions on its network to determine how many users are active on a given platform. iOS 6 saw aggressive growth until adoption started plateauing between 60-70% in October. Mainstream media has been grilling Apple’s new Maps in iOS 6 for months, and many that rely on the app have been concerned about getting bad directions, and with good reason. Some drivers in Australia were recently led astray into the wilderness by Maps.

Google Maps For iPhone Release Didn’t Really Affect iOS 6 Adoption At All [Report]

Have people been holding onto iOS 5 and the Google Maps app of old? According to Chitika, iOS 6 rose from a healthy 72.77% to only 72.94% the day after Google Maps for iPhone was released in the App Store. As you can tell by the chart, there was no spike in users at all. Google Maps was a barely a blip on iOS 6’s radar, and that’s even when the app shot to the top of the App Store’s charts in a matter of hours.

It’s important to note that rumors have been predicting a new Google Maps iOS app before the end of the year, so perhaps there were concerned users that updated to iOS 6 with the expectation that they would be getting their Google Maps fix soon.

What this really looks like is a classic case of an Apple problem being blown out of proportion. Apple Maps isn’t that bad, and even if it is in some cases, people have been willing to stomach it for months.

If you still find Apple Maps to be unusable in your area, try Google Maps or one of the other third-party mapping solutions Apple highlights in the App Store.

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  • Allan Cook

    That’s because Maps wasn’t that bad in the first place. And Google Maps isn’t any real improvement over Maps.

  • monstermasten

    That’s because Maps wasn’t that bad in the first place. And Google Maps isn’t any real improvement over Maps.

    Yes it is. Just because Apple Maps worked for me (it didn’t, but I use me as an example), doesn’t mean I should just accept that Sweden’s 2nd largest city isn’t in the maps at all. It is a scandal, and Apple should never have released it.

  • Alexander530

    Yes. The iOS maps issue was overblown. Nevertheless, iOS maps needs to be improved, but iOS users aren’t stuck with it as there are many map alternatives that users can utilize. Apple detractors just like to take every opportunity to make a big deal of even the smallest iOS issue in the hopes to turn users off iOS devices.

  • VirtualVisitor

    Give it a week or two. Only fanatics such as yourselves (and me) have noticed the availability of Google’s own Maps App.

  • dougscripts

    Does anyone honestly believe that a significant portion of iPhone users would wait to update their OS because of a single app? Geez, you get a message on your screen that says update your OS. So you do, Maps app or no. Who makes a stink about this besides the tech press?

  • TechBell

    Like many, I upgraded to iOS 6 as soon as it came out because not to do so is like fighting a rising – and losing – tide of app updates. The Maps app was a big disappointment due, in part, to the lack of road detail and integrated transit information. Of course, it’s possible to get around with that, but it’s not as easy or convenient. Sure enough, the night Google Maps returned to the App store it was downloaded and has been used. Apple Maps may well become as good; but until they’re there… it’s Google.

  • technochick

    Yes it is. Just because Apple Maps worked for me (it didn’t, but I use me as an example), doesn’t mean I should just accept that Sweden’s 2nd largest city isn’t in the maps at all. It is a scandal, and Apple should never have released it.

    The whole to do is overblown. Because no Maps service, the precious Google included, was perfect when it was launched. And if they wait until it was perfect no service would ever be released. The number of incidents like you are talking about (and the whole Mildura thing) are the exceptions not the rule and Google, Mapquest etc had more than enough of the same thing when they were starting.

    And as Tim Cook said, they didn’t cut off access to the web etc, there are other choices for those that are too impatient etc to let Apple Maps do the typical growth and improvement of every map service.

  • technochick

    There’s a serious flaw in this information. Chitka only has access to those apps that use their service which isn’t that many. Perhaps 10k out of the whole store and they aren’t the type of things that everyone is guaranteed to be downloading (no app is). Not to mention the flaw of confusing correlation and causation. There are numerous reasons why someone might not have downloaded iOS 6 — stupidity about how to do it, no jailbreak for that software etc.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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