Ever since 2008, when its first smash-hit, Ocarina — an app that turns your iPhone into a playable flute — debuted, Smule has proved itself over and over again as a magical outfit guaranteed to drop jaws with every release. Their newest app, Strum, is out today, and it’s no less wondrous an app than any of their previous efforts. But there is one very big difference: Instead of sticking to their musical background (one of Smule’s founder is, after all, an assistant professor of computer music at Stanford), they’ve taken their music fairy dust and sprinkled it on the world of video.
All of this is cool — but add a social media twist and one of the cleanest, best-looking interfaces we’ve ever seen and you’ve got an app that may take the world by storm. Or Strum.