Android technically sells more smartphones than Apple, but iOS devices continue to dominate mobile web traffic. Chitika Insights has been tracking web traffic on the top mobile platforms, and iOS commands 67% of usage and Android only 33%.
Since May, iOS has seen 2% traffic growth while Android has seen a 2% decrease. Both parties have put out a volley of new devices in recent months, yet the percentages have largely stayed the same for both. More people may be buying Android devices, but iOS device owners appear to be more active online.
“Although these devices created a shift of a few percentage points shortly following release, thanks to Apple’s debut of three new devices, including the iPhone 5 this fall, its bump has been gradual, but more sustained,” according to Chitika. “With Apple’s loyal fan base and unique ability to build a tremendous degree of hype around every product launch, the company has made quick sell outs of new devices and high demand a regular occurrence.”
Chitika notes that the iPad is the “largest contributing factor to Apple’s lead over Android” because of the device’s dominance in the tablet space. Without the iPad counting towards iOS, Android would be much closer to Apple.
- Source Chitika Insights