Apple Takes Part In World AIDS Day By Raising Awareness In Retail Stores And Online

Apple Takes Part In World AIDS Day By Raising Awareness In Retail Stores And Online

An Apple Store in Hong Kong goes (RED).

Today is December 1st, which means that it is World AIDS Day, “an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died.” Apple has been a longtime partner with the Global Fund and (RED), and today Apple Stores around the world are honoring World AIDS Day by literally going red. Many Apple retail store logos have been colored red to raise awareness.

Apple has also added a banner on its heavily trafficked homepage that encourages customers to donate towards AIDS research.

A small percentage of Apple’s PRODUCT (RED) sales go towards the foundation. You can get (RED) iPods, iPads and accessories from the Apple Store. For the holiday season, Starbucks and Apple have also partnered to donate a percentage of gift card proceeds.

The numbers don’t lie: Every day more than 900 babies are born with HIV. By 2015 that number can be nearly zero. (RED) works with companies like Apple to fight for an AIDS-free generation by 2015 by creating (PRODUCT) RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT) RED has generated more than $190 million — more than $50 million from Apple alone — for the Global Fund. Now you can make an impact, too, by purchasing a (PRODUCT) RED iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, iPad Smart Case, or iPhone Bumper.

Update: Here’s a nice shot of the red logo at Apple’s flagship 5th Avenue store in New York City (via iPhone in Canada):

Apple Takes Part In World AIDS Day By Raising Awareness In Retail Stores And Online

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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