iPad Mini Isn’t Cannibalizing iPads, It’s Killing PCs Faster

iPad Mini Isn’t Cannibalizing iPads, It’s Killing PCs Faster

Apple is not a company that is afraid to introduce a product that will cannibalize other Apple products. No one buys iPod Classics anymore, they buy an iPod Touch or iPhone. The MacBook Air cannibalized sales of regular MacBooks. And many assumed the iPad mini would cannibalize sales of the iPad, but that assumption is false.

Some analysts believed the iPad mini would cannibalize sales of the iPad by a rate of 10 to 20 percent. A new survey by Cowen and Co. shows that while the iPad mini has been selling well, it hasn’t been cannibalized its bigger sibling, but it is killing PC sales.Cowen and Co. surveyed 1,225 U.S. adults and found that 12 percent planned to purchase an iPad mini in the next 18 months. Of those 12 percent, a staggering 52 percent said they’ve never owned a tablet before. Furthermore, out of those that said they plan to purchase an iPad mini, only 16.6 percent said they’ll be purchasing it as a replacement for another device, with 42 percent of those people saying it will replace their Windows PC.

What we can infer from the survey is that people who are buying the iPad mini aren’t buying it to replace their iPad, they’re buying it to replace their PC, or to dip their toes into the waters of the tablet wars. Apple doesn’t have to worry about the iPad mini sucking away iPad sales, because the iPad mini is actually bringing more new customers into the Apple-fold, and that’s a scary proposition for all of Apple’s competitors.

iPad Mini Isn’t Cannibalizing iPads, It’s Killing PCs Faster

  • Jay

    Have an iPad 3rd Gen and just received a mini ordered for my wife. I’ve got to say that when the retina mini comes out it will probably replace my “maxi” provided it doesn’t lack any major new features the iPad “4S” might have. The mini is an absolute pleasure to hold and carry.

  • Adrayven

    Gave my old iPad 2 over to my mom, she wanted larger screen. I love my new Mini, great weight and size is hard to beat.. Don’t miss the retina period.. I had it, just couldn’t see it..

  • Jonathan Ober

    The mini is an absolute pleasure to hold and carry.

    And they said size matters :)

  • Alexander530

    Ipads will never replace PC’s or Macs. It’s just not powerful enough. So those who will be getting the iPad mini as a replacement for their desktop pc’s or laptops, will be disappointed. I have an iPhone and an iPad, and when I’m home, I still use my iMac to do more heavy tasks. Just remember, usb’s/dvd’s/cd’s aren’t dead yet, and the iPad does not have any ports for those.

  • brazos

    I’m no Windoze fan, but isn’t this article saying that less than 1% of the survey respondents are replacing their PCs with the iPad mini? — “1,225 U.S. adults = 12% (147 people) planned to purchase an iPad mini in the next 18 months. Furthermore, out of those that said they plan to purchase an iPad mini, only 16.6% (24 people) said they’ll be purchasing it as a replacement for another device, with 42% (10 people) of those people saying it will replace their Windows PC.”

  • themgrahame

    I always buy iPod classics as I need the storage space they provide for my large music collection. If touches offer the same size of storage it would kill the classic.

  • Buster
    Ipads will never replace PC’s or Macs. It’s just not powerful enough. So those who will be getting the iPad mini as a replacement for their desktop pc’s or laptops, will be disappointed.

    that’s definitely not true. If you’re only doing basic things on a computer like surfing the web, typing up a word doc every once in a while, uploading photos, listening to music, then an iPad is a viable replace. Both Leander and Charlie here at Cult of Mac use an iPad almost exclusively and they’re able to do all of their blog posts on it and other stuff.

  • MaggieNoodle

    How? How can an overpriced, bloated iPod Touch damage PC sales?
    Honestly, the iSheep go crazy over every single new Apple product.

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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