Review: 27-Inch iMac, The World’s Sexiest Desktop Just Got Sexier

IMG_1193

The sexiest all-in-one computer has long been the iMac, and last year’s 24-inch model was a beauty. But oh my Lord, the new 27-inch machine induces crazy lust. Look at the size of that screen!

I just returned from the Apple store with one. I went to buy the new Magic Mouse. They were out of stock, so I bought the new iMac instead — it comes with a Magic Mouse.

Crazy, I know. I just couldn’t help myself. We’ve already got a 24-inch model, but the 27-inch is so much… bigger.

Yeah, like 3-inches of extra screen makes a difference. But it does. The screen is simply HUGE. There’s no other word for it. If you’re sitting right in front of it, hunched over the keyboard, you have to physically MOVE YOUR HEAD to look from one corner to the other. You get motion sickness if there’s video playing, like being in the front seats of a movie theater.

Thanks to this big beautiful screen, the sexiest desktop in the world got a lot sexier. The question is though: is the screen too big?

Full review after the jump, including real-world benchmarks and tons of pics.

IMG_1074

The Screen

Like Apple says, the iMac has always been a great idea. All-in-computers make a lot of sense, especially in the home, where space is at a premium and good looks count.

The new iMac is certainly good looking. Even the back is good looking. The black plastic of last year’s models has been replaced by one big sheet of plain brushed aluminum. It’s split only by a cooling vent at the top and a line of ports at bottom left. It’s so big, Apple reportedly had to go to car manufacturers to get it made.

P1040452

The 27-inch iMac in front of a 24-inch iMac. The angle is deceiving: the new iMac is not twice the size.

Although the 27-inch iMac is a computer, it’s designed for watching high-definition video. This is a big-ass, internet-connected HDTV that can also send email.

It has the largest LED-backlit computer display on the market. Other all-in-ones, like HP’s TouchSmart 600, and Sony’s Vaio L, have 23-inch- and 24-inch size screens, respectively. Yeah they have Blu-Ray drives and touch screens, but they run Windows.

The 27-inch iMac screen has a 16×9 aspect ratio — the same as HD — and offers a resolution of 2,560-x-1,440 pixels. That’s much larger than HD resolution, which is 1920-x-1080.

I download several HD movie trailers in 1080p and blew them up full size. They fit the screen perfectly, of course, and displayed considerably larger than the 24-inch iMac next to it, which has a 16:10 aspect ratio and putting black stripes at the top and bottom.

To watch video, you’ve actually got to sit back from this screen. Like I said, it’s too big to sit close. The screen is almost too big. It’s quite a trek with the little Mighty Mouse to move the cursor from one end of the screen to the other. It’s often three, separate mouse-lifting swipes.

The energy-friendly backlit LED throws out a lot of light. Apple boasts the screen is viewable even from extreme angles. Craning your neck to the sides, you can clearly see the picture with no difference in color or image quality. Be warned though: the screen is glossy, which may be an issue for some.

There’s no need for a dual monitor setup with this machine. There’s plenty of room onscreen to have multiple documents open at once. It easily handles two full-size windows side by side with plenty of room for background windows or a wide strip of open desktop.

The graphics system is pretty good for a home machine. The ATI Radeon HD 4670 graphics processor (256MB of GDDR3 memory) won’t satisfy hardcore gamers, but scores very well in World of Warcraft. The new machine boasts a frame rate of about 100-140fps (max 140fps), compared to about 50fps (max 54) on the older 24-inch iMac (2.66Ghz Intel Core 2 Duo with NVIDIA GeForce 9400).

imac_v_imac_wow_bench

IMG_1091

SD Card Slot and Magic Mouse

The two major new features are a very handy SD card slot and the touch-sensitive Magic Mouse.

The SD slot is a welcome addition. I use it all the time on my MacBook for offloading pictures from camera memory cards. I haven’t broken out a camera cable in months and have always hated card readers. The SD slot is very speedy on the iMac. Photos transfer in a jiffy.

After initial misgivings, the Magic Mouse is growing on me. It was a question of ditching my old multitouch habits and learning to how to use it for what it is — a mouse. I’m starting to find it much more natural to move it around like a mouse and then scroll down windows with a swipe of a digit.

The MM’s two-button set-up works well. Not a hitch. It’s still a bit small for my hand (which is average -sized; it’s not a big a meaty paw) and is maybe a bit too light — it tends to skitter around.

P1040456

IMG_1157

Design

This shouldn’t be a surprise to anyone, but the build quality is superb. This is one well-made hunk of metal and glass. There’s nothing cheap and nasty about this machine. Like an import car, everything works with a satisfying clunk.

The built-in speakers are pretty good. They definitely make a rumble when watching a big, loud movie trailer. You can feel the vibration with your feet. Although Apple says sound has been improved, they maybe not quite as good as previous model. The older 24-inch iMac sounds bassier to my ears. I may be imagining things though.

On the back there’s 4 USB 2.0 ports, FireWire 800, audio minijack, Mini DisplayPort, Gigabit Ethernet and power — the only cable that ships with the machine.

The Mini DisplayPort can be used to hook up another video source, but DisplayPort only (such as a newer MacBook). Some have noted that the 27-inch iMac offers 90 percent of the screen real estate of Apple’s 30-inch Cinema Display — and is $100 cheaper. But whereas the Cinema Display has DVI connectors, the iMac won’t output video from any other source: VGA, DVI or HDMA.

On the front there’s the iSight camera. The microphone is located on the very top of the machine — it looks like a tiny circle of minuscule pixie holes — away from the speakers so’s not to generate feedback.

The quality of video in iChat is much improved. It’s an unbelievable difference compared to the 24-inch iMac. I thought the settings must have been wrong on the old machine, like it was set to VGA resolution or something, but that wasn’t the case. The new iMac looks positively HD in comparison.

Built-in, there’s Bluetooth 2.1 (which the wireless mouse and keyboard connect to) and 802.11n Wi-Fi. The WiFi antenna has been cleverly hidden in a plastic Apple logo top center on the back. There’s some speculation that the all-metal enclosure might interfere with reception, but the signal is exactly the same as the plastic-backed iMac.

The only thing missing is a Blu-Ray player, but don’t cross your fingers. Apple’s unlikely to adopt Blu-Ray until it becomes standard for software and other media, not just movies. Never mind: there’s plenty of HD options online.

IMG_1115

IMG_1123

Heat and Noise

The machine puts off a little bit of heat. Not as much as a plasma TV, but it feels warm to the touch. Definitely warmer than last-year’s model.

It makes no sound though. The heat is dissipated by three very quiet fans. Apple says the machine runs at less than 20db at idle. I couldn’t hear a thing, even with simultaneous HD movies running and a bunch of open applications.

P1040457

Speed

This machine is zippy. The base 27-inch iMac has a 3.06GHz Core 2 Duo chip with 4GB of RAM and ATI Radeon 4670 graphics, which is a mid-range GPU. This machine compares to the high-end, custom configs of last year’s models for about the same price as the basic configs. So specs have gone up as the price remains about the same. Apple has added two extra RAM slots (for a total of 4), making it possible to max out the memory at 16GB, though for most of us, 4GB should be plenty.

In November, Apple will offer upgrades that boost the CPU to quad-core Intel Core i5 or Core i7 (both high-power desktop chips) and better graphics (ATI Radeon HD 4850), which Apple says will offer a 1.8x improvement over the basic model. Faster is always better, but for a home machine that’s not doing 3D modeling and complex video transitions, the basic model should suffice.

DON'T MISS
Apple Announces New iMacs, Plastic Unibody MacBook and “Magic Mouse”

Everything is faster, as you’d expect. It boots in about 30 seconds, which is pretty fast. However, it’s a new OS install that hasn’t yet been bogged down with a bunch of startup junk.

In real-world tests — encoding AAC audio, converting video formats and so on — the machine is considerably faster than a 2.66Ghz 24-inch iMac.

Real-world Benchmarks:

27-inch iMac (3.06GHz Intel Core 2 Duo with ATI Radeon HD 4670)
World of Warcraft frame rates — 140fps
Converting .AVI video to MP4 — 1,320 seconds
Converting 10.37 min song from MP3 to AAC — 13 seconds
Converting 48 min album from MP3 to AAC — 73 seconds
Compressing 730Mb file — 48.6 seconds
Startup time: 30.8 seconds

24-inch iMac (2.66Ghz Intel Core 2 Duo with NVIDIA GeForce 9400)
World of Warcraft frame rates — 50fps
Converting .AVI video to MP4 — 1,479 seconds
Converting 10.37 min song from MP3 to AAC — 19.7 seconds
Converting 48 min album from MP3 to AAC — 89 seconds
Compressing 730Mb file — 58 seconds
Startup time: 46.7 secs

imac_v_imac_benchmarks

27-inch iMac vs. 24-inch iMac in real-world tests. Shorter is better.

imac_imac_video_bench

Shorter is better.

Downsides

There’s no Blu-Ray and the iMac outputs video only from DisplayPort sources, so its utility as an external display is limited. The Magic Mouse takes a bit of getting used to, and may be too small and skittish for some.

It’s also not the cheapest all-in-one on the market. Competing machines from HP, Sony, Dell and Gateway are hundreds of dollars cheaper and offer extras like touchscreens and Blu-Ray players. But they run Windows, which is a major liability (I’m going through the nightmare of updating an XP machine to Windows 7, and it’s already ruined my whole weekend).

Summary

* The 27-inch iMac is the sexiest desktop on the planet, no doubt about it.
* The screen is drop-dead gorgeous. The 1080p HDTV in the living room looks fuzzy in comparison.
* It’s not cheap, but it’s a top-flight machine. You get what you pay for.
* It is fast, capable, and a ton of fun to drive.

Rating: ★★★★☆


Company: Apple
Model: 27-inch iMac
List Price: $1,699.00
Buy Now: Shop for deals and special bundles on the 27-inch iMac at Dealnews.com.

More 27-inch iMac porn:

IMG_1169

IMG_1188

IMG_1154

P1040441

P1040451

P1040459

P1040463

P1040465

P1040466

P1040468

About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in Apple, iMac, Reviews, Top stories |

  • http://rafeequl.wordpress.com vcool

    this is what ive been looking for, a side by side comparison 27 vs 24 …. im 24″ inch iMac user, and because of this post i really2 want to upgrade :D …
    Great post man ! thanks a lot !

  • http://Blurfoto.ca Harsenik

    Just cant wait to get mine

    (Ordered last week)
    IMAC 27inch
    Quad core i7 2.08Ghz
    1 Tb HDD
    8Go Ram
    bluetooth bundle mice,keyboard

    gonna get rid of my 24Inch 3.06

  • Kevin

    I would not buy this imac for its price. Its good and sexy but without blueray player its only a mean machine not a refined one. Secondly there should have been an HDMI input.

    Sorry Steve, I will wait for next summers upgrade. This time the competition has beaten you with the inclusive of the above

  • Pamela

    This is my first mac….and what a screen. My daughter and her hub love the macs and after so many years of the pain of windows…..she told me to bite the bullet and get a mac. I did…went with the 27″ imac. Words cannot describe this computer….and I am a freelance writer….but this thing leaves me speechless. The only problem I am having is neck strain from viewing the screen upward. Got to get a desk that gets my head/body in proper alignment. This screen is so tall for a little short gal like me even with it down as low as possible. Think I will get an apple imac display desk….it’s expensive but adjustable. Oh, i didn’t think I was going to make it out of the store with this baby…..people were falling down in worship….tee, hee. :)

  • gez

    great review… sexy is the word!

    i’m about to get one (can’t resist!) but am disappointed that they haven’t seen fit to offer a matte screen… but frankly can’t wait another year to see if they bother to respond to the various petitions…

    any thoughts on the upgrades from 3.06 to 3.33 hz? and up to 512 mb graphics card? what is the difference?? i do fair amount of photoshop and some 3d rendering (but not much…) would i notice the difference??

    thanks again

  • http://digitaldata.ca Jonathan

    About the motion sickness. I was finding my brand new 27-inch iMac giving me a headache, eyestrain and motion sickness even when viewing regular work and not just the movies.

    Immediate relief came when I changed the gamma from 2.2 to the old 1.8! I could feel my eye strain go away. The Windows world uses 2.2 gamma, maybe that is why I get eye strain when using a Windows computer…

    Now, I just turn down the brightness to less than half way and set the desktop to 18% grey and all is good.

    I will also be getting an anti-glare coating for it as soon as they start shipping for this model. I really don’t need to see myself all day. :)

  • Lori

    I had to do a search to see if anyone else was thinking the new screen was maybe a bit too big for their liking and ended up reading your very good review. I just got mine, went for the i7 which was great for me, but thinking the screen is tad too big for regular use (not for watching tv or movies tho of course) and the heat from it bit much, again for sitting close. I have to keep the brightness turned down as well. The mouse is growing on me but there was a definite learning curve and not loving having to pick up the mouse to move it across screen altho now starting to use the zoom feature the mouse has (had to watch the tutorial on the mouse!).

    Wish I was loving it more, maybe will just have to adjust the way I sit in front of it, like sit WAY back!

  • Eugene

    In Russia the top i7 costs $3430, but still I gonna buy one. Leander, thanks for the photos “In the interior”, now I can see, that this glossy screen is not such a big problem.

  • Marcus

    I really would love to get the New iMac but every time I ask someone this they all say, I think so? I really don’t know. How will the iMac 27″ deal with hard core web design? And yes I have called the apple story as well.

  • http://www.snubcommunications.com Craig Grannell

    @Marcus: Most of the pro web designers I know use MacBooks, so the more powerful iMacs should be fine. The Mac also has a number of great web design/dev apps by indies, which you should check out if you’re newish to the platform.

  • http://adamac.org Andrew

    I have run into issues with the sound not working in Bootcamp running XP. The solution was to change the output device in the sound settings in the control panel. The instructions are here: http://adamac.org/27-imac-has-no-audio-in-xp

  • John

    Excellent Reviews. I thought most of the reviews regarding the new iMac 27 inch had been very critical but positive in the majority. I currently use PowerMac G5, and soon will receive iMac 27 i5 to replace it. I read many other reviews on the technical issues for this machine. I agree that a big disappointment was the absence of the blue ray player. I suspect they will keep this in mind when the next series of updates is released in 2 or 3 years time. I was particularly tempted to upgrade to iMac 27 so I can do video editing (Final Cut Pro). My current machine was completely useless with video editing.

  • DennisT

    Monitors are junk, they all have yellow tinge to a degree.

  • Eddie

    I have the quad core i5 and notice it takes roughly 30 seconds or so before it goes to sleep. Is this normal for this model? However, I have the $1199 model at work and that one sleeps instantly.

  • sang

    I currently have Mac Mini hooked up to my HDTV w/ EyeTV. Works great and don’t have to pay for monthly cable fee. There’s plenty of BluRay movies for download (ripped by me or others). Anyway, I was thinking of replacing the entire setup for 27″ so everything is inclusive. Has anyone replaced their TV w/ the iMac 27 to be your main TV?

  • Colin

    I just got some insider information about iMac’s. I work for the Canadian Federal government and a guy that works with me knows someone who tests Apple products and apparently they are coming out with a 30″ iMac this fall (makes sense since they usually go up by 3″) and this one will have an HDMI hookup!! They are also looking into Blu-ray players for the machines but nothing is for sure yet!

    If you can, wait for the fall! These machines are going to be incredible!!

    By the way I did read the whole review and you did a great job!

  • doug

    I use several windows laptops but I would like to use the imac as a display monitor for these windows PC’s.

    I prefer to just connect the laptop with a cable and use the Imac as the display monitor on some occasions.

  • http://unknown marilyn Purchase

    I cant access myspace properly from this imac pc and doesnt send pic comments etc etc.

    I can from my laptop and other computer which are not macs.

    Any info on this, much appreciated.

    Marilyn

  • mrblue

    Hello,
    I am planning to purchase the apple imac 27″, I have liked it very much, here are the few features of it http://forums.techarena.in/guides-tutorials/1354252.htm#post5017360

  • 11111111

    buying this was the biggest mistake ever :(

  • Charli

    imac is pure shit. Apple is a criminal company.

    • The?

      I really can’t understand how ‘excretion’ can look that good, be that fast and have all those components that would cost the same, possibly more than a PC, have a stable and amazingly secure OS (only one version is offered and it is the ultimate version, it also costs a fraction of the price of Windows ultimate). How many PCs have you seen made out of anodised aluminium, not the cheapest of materials. I have seen a HP one. It looked suspiciously like an iMac. This ‘excretion’s’ mouse is the first piece of ‘excretion’ to have one where the PC market hasn’t come up with one yet. Criminals are rarely highly respected. Apple is the worlds most admired company in the world and has been on a few occasions.

      Have you ever tried a Mac? Are they too expensive for you? Are you happy with your low spec, low cost PC and cruddy OS?

      PS: Windows is SHIT!
      PSS: Linux is Nerdy!

      • http://www.facebook.com/Nandoschicken James Anderson

        6 Months down the iMac Path and onto my third iMac 27 Inch… My first was DOA within one day of purchase, dead PSU… 6 months later HUGE red stripe down the screen. Am over it and will be buying a PC next once again, unfortunately as it is such a nice machine but I can’t deal with its problems.

  • Charli

    The imac keyboard is dangerous because the borders are like knife.

  • AJ

     Awesome computers!  Im getting an iMac soon (the 27″).  That resolution is insane