‘Get a PC’ Ads Coming Soon?

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Original Photo: Brian Smith/Corbis Outline, Modifications: Leigh McMullen

UPDATE: I certainly got my facts messed up on this one. CP+B was not behind the “Get a Mac” commercials. There was a paragraph in the middle of page one referencing them in the Fast Company article, and I mistakenly interpreted this as an attribution to CP+B.

So to Alex and everyone at CP+B sorry for the mis-characterization.

To our faithful readers: Sorry for not checking facts more closely.

Alex Bogusky, the creative genius behind Apple’s “Get a Mac” campaign, has switched sides in the brand war between Apple and Microsoft.

According to a Junecover story in Fast Company, Bogusky is going to work for Microsoft.

His marketing firm, Crispin Porter + Bogusky, once credited the power of Macintosh computers to it’s ability to compete against bigger companies.

Newly relocated to Boulder, Co., Bogusky sat with FC’s reporter to discuss how CP+B intends to instill some “cool” in the Borg.

While The Cult can certainly appreciate the allure of the intellectual and creative challenge this endeavor presents to Bogusky and his firm, we have to wonder if CP+B isn’t also trying to corporatize it’s own image a bid to collect more blue-chip clients.

Leaving us to wonder: is $300 million of Bill’s dollars worth your soul, Alex?

You can read all about it in Fast Company on newsstands this month, or online here.

  • joemsak

    I applied to work at the Boulder, CO branch and have a friend who just relocated from the Miami office there!

    Pretty cool company, but they never hired me!

  • Garrett

    I thought TBWA\Chiat\Day did the “Get a Mac” ads

  • June

    You have the facts all mixed up, man. Alex Bogusky WAS NOT involved in the “Get a Mac” Campaign at all. That campaign was done at TBWA MediaLabs. That article only states that he’s been a long time user of apple stuff.

  • GXWalsh

    I can’t find any references that say Bogusky ever did any work on Apple’s ad campaigns. I found some that say he worked WITH Macs but not on any campaign.

  • Richard

    Will Microsoft ever generate an original thought or idea?

  • crispinitis

    the creative brain behind the apple ads is Jason Sperling in Media Arts Lab, not Alex Bogusky. Apple has never been a CP+B client before.

  • Bone

    “Alex Bogusky, the creative genius behind Apple’s “Get a Mac” campaign,..”

    Who-tha? What-tha?

    Leander, as a founder of this blog and as the news editor at Wired.com, I would expect you to edit your authors’ work before allowing them to be posted.

    This is a blatant example of lazy writing as simple research would prove that Mr. Bogusky was not “the creative genius behind Apple’s ‘Get a Mac’ campaign”. I am baffled as to how this information could be gleaned by any other means but assumption. Or, maybe Mr. McMullen did not even read the article: “Chiat\Day has been making Apple’s ads for nearly 25 years…”

    Further, CP+B’s Microsoft win is old news from March. Magazines get a pass due to production leads and the need for the sit-down interview. But here on a blog, it must have been a slow day. Though… not slow enough to do some research, I suppose.

    - Bone

  • leigh

    I certainly got my facts messed up on this one. CP+B was not behind the “Get a Mac” commercials. There was a paragraph in the middle of page one referencing them in the FastCompany article, and I mistakenly interpreted this as an attribution to CP+B.

    So to Alex and everyone at CP+B sorry for the mis-characterization.

    To our faithful readers: Sorry for not checking facts more closely.

    Mia culpa.

  • diamondprojects

    Calling an ad man a ‘creative genius’ is also factually incorrect.

  • Nick

    My cousin works at cp+b and i always planned on working there eventually…but the cultist in me is now having second thoughts…

  • leigh

    @Jarvis: LOL. Very true it was hyperbole at best.

  • imajoebob

    I love my PowerBook and don’t expect to buy anything but Apple again. However, Bill can buy my soul for a paltry ONE million bucks. For 300 I’ll tattoo his picture on my butt and name my kid Vista.

    But I’d allow Steve a counter offer.

  • leigh

    @imajoebob: I agree I’d sell your soul for $1mm as well… what would my commission on that be, again? ;)

About the author

Leigh McMullen

Leigh McMullen leads the Advisory Services & Strategy practices for the professional services arm of one of the Big-Five firms. He has written several books that would cure any insomnia you might have, and is an avid Mac junkie.

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