Apple Predicted To Become Most Powerful Media Company By 2020

Apple Predicted To Become Most Powerful Media Company By 2020

Will Apple become the top media company in 2020?

At a Techonomy conference today, two of the four panelists called out Apple as “most likely to succeed” at a session discussing how advertising could affect existing media companies.

While the session itself didn’t spend a lot of time on Apple, according to Techcrunch, the panel ended with an answer to moderator Dave Morgan’s question on predictiong the world’s most powerful media company in 2020. Digital agency AKQA’s Tom Bedecarre said that Apple would take the top spot, due to the several media delivery platforms that it owns or controls.

Another panelist and CEO of SocialFlow, Frank Speiser, agreed, adding that the time was ripe for a company like Facebook or Twitter to team up with Apple to help improve discovery, thus giving the partnering company a leg up in the media landscape.

Chief economist for Microsoft, Susan Athey, didn’t agree, obviously, but didn’t argue or add her own prediction. Instead, she laughed and ended the session on the pro-Apple note. Moderator Morgan opined that Amazon may take the top media spot in the next eight years.

The panel session itself focused on how advertising is changing, and how that will affect current media companies and the way they do business. Bedecarré discussed how one of his company’s large clients, Nike, has been looking for ways to increase engagement with its customers, saying, “We’re more frequently working on apps than ads,” which helps explain his perspective, then.

Apple, of course popularized the idea of apps, and is typically seen as the company with the best ecosystem for those little nuggets of content we all love to download and use in our daily lives. Apple also makes the devices these apps run on, and–if rumors are to be believed–will eventually allow apps to run on Apple TV as well, bringing the whole media discussion full circle.

What do you think? Is Apple poised to become the next top media company? Let us know in the comments below.

  • dcompiled

    I guess my only question is who is the top media company today? Doesn’t Apple sell more music, movies, TV shows and apps worldwide than any other company already? Isn’t it more profitable than any other media-related company in terms of annual dollars? Who is there to pass for the top spot?

  • dcj001

    @RobLeFebvre

    Why does your Twitter link say “Most Powerful Tech Company,” but your article says “Most Powerful Media Company?”

  • sigboe

    This might come true, and by tracing the growth the company has now this looks to become true. The current decline in Apple stock is not enough to predict an imminent flail in their position, its simply not statistical significant yet.

    This might also not come true, 2020 is 7.125 years away. 7 years ago the landscape was very different. Its simply to early to tell, a series of wrong steps can lead the company bankrupt within then. It is possible however unlikely, but more likely they might lose the grip and become a smaller company.

    Either way, I don’t mind much. I do hope they continue to provide the least maintenance *nix operating system on the market. This is the main reason I am here. If not, I will have to jump back to Linux and do a lot of maintenance to have something similar to the Apple ecosystem in my home now. AirPlay and iCloud is to damn comfortable for me to even think about that right now. Parallels and wine for windows, and widely available makefiles for Linux makes this the sweet spot for me to sit at right now.

  • roblef

    @RobLeFebvre

    Why does your Twitter link say “Most Powerful Tech Company,” but your article says “Most Powerful Media Company?”

    A mistake – I wrote Tech when I meant Media and didn’t catch it until after it Tweeted. My apologies.

  • roblef

    Either way, I don’t mind much. I do hope they continue to provide the least maintenance *nix operating system on the market. This is the main reason I am here. If not, I will have to jump back to Linux and do a lot of maintenance to have something similar to the Apple ecosystem in my home now. AirPlay and iCloud is to damn comfortable for me to even think about that right now. Parallels and wine for windows, and widely available makefiles for Linux makes this the sweet spot for me to sit at right now.

    That’s really good to hear, and I feel the same way. I love the idea behind Linux, but always hated the amount of work I had to do just to get things to work well and easily.

About the author

Rob LeFebvreAnchorage, Alaska-based freelance writer and editor Rob LeFebvre is Cult of Mac's Culture Editor. He has contributed to various tech, gaming and iOS sites, including 148Apps, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , , , , , |