Amazon Pulls Anti-iPad Mini Comparison Ad From Their Homepage

Amazon Pulls Anti-iPad Mini Comparison Ad From Their Homepage

With the official launch of the iPad mini fast approaching this Friday, Amazon put an anti-iPad mini ad on their homepage praising the specs of the Kindle Fire HD against those found in the iPad mini.

The Kindle Fire HD is undoubtedly cheaper, and a good buy, but the move seemed a bit uncharacteristic of Amazon, who usually doesn’t engage in product comparisons. Amazon has since pulled the ad and it’s nowhere to be found on their website.

Some of the specs the ad was touting seemed like they were cherry-picking just the stuff that made their product look better. No reason has been given of why the ad was pulled, but it may have been due to some incorrect information contained in the ad. Amazon claimed the iPad mini had mono speakers when it actually has stereo speakers.

The mono speaker misinformation really isn’t that big of a deal, so we wouldn’t be surprised if Amazon updates the ad with a different comparison and uses it again later. Or maybe they’ve decided that it’s best to just let your product speak for itself the same way Apple doesn’t do comparisons on why their products are superior than the competitors’.

  • Finlay MacArthur

    Closed my account with Amazon…

  • JimmyH

    “…Apple doesn’t do comparisons on why their products are superior than the competitors’.”
    That’s not true. Did you see the last press conference when Phil compared the iPad Mini’s screen size to the Nexus 7’s? I’m a huge Apple fan and will always argue their products are superior. But let’s keep the dialogue honest, folks.

  • Atienne

    “…Apple doesn’t do comparisons on why their products are superior than the competitors’.”
    That’s not true. Did you see the last press conference when Phil compared the iPad Mini’s screen size to the Nexus 7’s? I’m a huge Apple fan and will always argue their products are superior. But let’s keep the dialogue honest, folks.

    I think he meant that you will never see an ad from apple comparing products.

    And I dare you to name even one Apple advertisement that mentioned another companies product.

    AND BEFORE YOU GO THERE :

    Even the Mac vs PC ads were generic about the platforms and NEVER mentioned a competitor.

  • technochick

    So you think violating false advertising laws by lying about the specs in a product is ‘no big deal’

  • mitchyd1989

    Closed my account with Amazon…

    Really? You closed your account with a company because they dissed the iPad? Wow.

  • wdhaley

    It was strange seeing the add on Amazon. Seemed out of character. I can’t fault them for being more aggressive considering the Kindle is their baby and now they know shit just got real with the iPad mini.

    Bezos chuckled at the Nook Tablet (“Bless their little hearts”). The Nexus 7 made him go, “Hmm…”. The iPad mini made him poop himself.

  • SupaMac

    I always thought that the PC guy was supposed to be a boring Bill Gates imitation.

    “…Apple doesn’t do comparisons on why their products are superior than the competitors’.”
    That’s not true. Did you see the last press conference when Phil compared the iPad Mini’s screen size to the Nexus 7’s? I’m a huge Apple fan and will always argue their products are superior. But let’s keep the dialogue honest, folks.

    I think he meant that you will never see an ad from apple comparing products.

    And I dare you to name even one Apple advertisement that mentioned another companies product.

    AND BEFORE YOU GO THERE :

    Even the Mac vs PC ads were generic about the platforms and NEVER mentioned a competitor.

  • furosuto81

    They forgot the part about the iPad being a worldwide device. Amazon is pretty much US-only. That alone makes for a pretty drastic difference in the two, regardless of specs.

  • Shaun Green

    They forgot the part about the iPad being a worldwide device. Amazon is pretty much US-only. That alone makes for a pretty drastic difference in the two, regardless of specs.

    The Kindle Fire is available in the UK as of 25 October. I think it’s also available elsewhere in the world.

  • furosuto81
    They forgot the part about the iPad being a worldwide device. Amazon is pretty much US-only. That alone makes for a pretty drastic difference in the two, regardless of specs.

    The Kindle Fire is available in the UK as of 25 October. I think it’s also available elsewhere in the world.

    I should be more specific…Amazon’s CONTENT is much more US-Centric than Apple’s. Which is kind of important for a tablet, especially if you think you’re going to make money on content while selling the device at cost.

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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