With the official launch of the iPad mini fast approaching this Friday, Amazon put an anti-iPad mini ad on their homepage praising the specs of the Kindle Fire HD against those found in the iPad mini.
The Kindle Fire HD is undoubtedly cheaper, and a good buy, but the move seemed a bit uncharacteristic of Amazon, who usually doesn’t engage in product comparisons. Amazon has since pulled the ad and it’s nowhere to be found on their website.
Some of the specs the ad was touting seemed like they were cherry-picking just the stuff that made their product look better. No reason has been given of why the ad was pulled, but it may have been due to some incorrect information contained in the ad. Amazon claimed the iPad mini had mono speakers when it actually has stereo speakers.
The mono speaker misinformation really isn’t that big of a deal, so we wouldn’t be surprised if Amazon updates the ad with a different comparison and uses it again later. Or maybe they’ve decided that it’s best to just let your product speak for itself the same way Apple doesn’t do comparisons on why their products are superior than the competitors’.