Square Enix Says It May Reconsider Its High Prices For iOS Games

Square Enix Says It May Reconsider Its High Prices For iOS Games

Final Fantasy III from Square Enix, originally released in 1997, currently costs $15.99 on iPhone.

Square Enix has revealed that it may reconsider its pricing structure for mobile games following critical feedback from users in Western countries. While the Japanese developer is well-known among iOS users for its awesome RPGs, such as Final Fantasy and Chaos Rings, it’s also famous for its hefty price tags, which can often be as much as $18 per title.

When console-quality games are going for less then $5 these days, those prices are a big problem for some.

So much so that user feedback is convincing the company to rethink its pricing model. Speaking at Casual Connect in Kiev, Ukraine, last week, Square Enix’s general manager for mobile, Anthony Douglas, revealed that the prices the company is currently charging could soon be replaced by much “lighter” ones.

“I think that the Japanese view of this is that we have built quality games, whether they’re for handheld or for mobile… the business model is not set in this world. Everything is free-to-play right now, tomorrow it could be different, [and] it’ll change the day after that,” Douglas said.

“$20 for something you can play for 30 or 40 hours is still cheaper than what you can get on a handheld. [Square Enix] Japan are trying that and seeing how it works, and it works very well in Japan.

“It has been commented on quite a lot in Europe in the West, [and] they’re responding to it. They’re seeing the feedback, and there will probably be changes in the way that it’s structured.”

It’s unlikely Square Enix’s titles will sell for $0.99 like a lot of iOS games, but it would be nice to see them reduced down to around the $6.99 mark. That’s what were paying for games like Infinity Blade II, The Dark Knight Rises, and FIFA 13 — and these are original games built from scratch for iOS, not ports of existing games.

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  • technochick

    $9.99 for a classic game with nostalgia appeal and no IAP sounds about right to me.

    I’d pay the same for the 2D Super Mario games, QBert, Donkey Kong etc.

  • baby_Twitty

    Hey Killian, the image you used, its NOT Final Fantasy III as your caption suggest.

    It is infact a screenshot of Final Fantasy Tactics.

    They are both very different game.

  • ZeroLeonheart

    SE REFUSES to update their iOS games. Chrono Trigger, SoM, ect ect. either don’t work on iOS 6, crash when you start, have buggy behavior, or worse. There’s no one to contact and they won’t communicate when they plan on fixing any of their games. I have no plans to buy a Square Enix iOS game again. Ever.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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