What’s Behind the Red Curtain? Apple’s Newest NYC Store

apple_store_red_curtain

New pictures from CNet show that Apple’s latest store in NYC looks to be a beauty.

Located on the Upper West Side at 67th and Broadway, the massive store will have an all-glass front and a huge glass roof (watch the amazing fly-over from Gary Allen at IFOAppleStore. Allen’s also got a cool mockup). The store’s glass facade will measure 54 feet tall, 75 feet wide and 30 feet deep.

In anticipation of the store’s opening before the end of the year, Apple has removed the big black tarp which covered the construction site, replacing it with a latex wrap. The wrap looks like a red curtain that’s been opened slightly to reveal the teasing message: “Opening soon. Apple Store Upper West Side.

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About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Apple, News, Retail Stores |

  • CV

    I hope the door is green.

  • http://www.grinningidiot.com JAYnLA

    In the words of Eric Cartman, ‘I’m seriously’. How’d they do that fly over?

  • weatherguy

    Looks fancy!

    It looks like they used some sort of video-camera equipped RC aircraft/helicopter to do that flyover.