Phil Schiller Says The iPad Mini Is More Expensive Because People Want Quality

Phil Schiller Says The iPad Mini Is More Expensive Because People Want Quality

The iPad mini is a great looking device and all that, but people seemed to be pretty disappointed in the price point. While other 7-inch tablets usually start out in the $200-$250 price range, the iPad mini costs $329 for the base model.

After the keynote yesterday, journalists were given an opportunity to play with the newly announced Apple products, while Tim Cook and Phil Schiller mingled with the crowd. When asked about the higher-than-expected price tag of the iPad mini, and Schiller’s response was that people will pay more for a high quality product.

Reuters asked Phil Schiller if the iPad mini’s price could make it too expensive for some shoppers who think the Nexus 7 and Kindle Fire are decent options at a cheap price point.

“The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said.

“And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that,”

Even though people have complained about the price of the iPad mini, Schiller does have a strong point that you’re getting a quality product at a cheaper price than even an iPad 2.  The iPad mini only cost $329, while the iPad 2 costs $399. When you think about it, the iPad mini is just like the iPad 2, only smaller, so with the iPad mini you’re getting a cheaper version of the iPad 2 because it’s screen is smaller.

We expect Apple will probably still sell millions of iPad minis this holiday season because it’s the perfect first tablet for kids, and it only cost $30 more than an iPod Touch.

Related
  • Mystakill

    Quality (aluminum in this case) is not worth a $130 premium. Plus, at only $70 less than a comparably-equipped iPad 4, most won’t bother with the Mini. I sincerely hope that this fails, solely so that Apple can see the folly of its pricing; I suspect, however, that the sheeple will once again justify Apple’s premium.

  • rockarollr

    Phil Schiller is full of sh*t. Of course “the marketing guy” that helped price the product is going to put a positive spin on it to defend the ridiculous pricing.

  • Shaun Green

    The iPad is more expensive that all the other 10″ tablets on the market and yet it’s still the best seller, numero uno because it’s the best tablet and iTunes is the best content service. The same applies to the iPad mini so I’ve no reason to doubt it will continue that success.

    Ok so you buy a Nexus or a Kindle Fire – what are you going to do with it? You can’t download any films or tv shows to take on that trip you’re planning. You can’t even download any music on the Nexus. Just about all you can do is download some books (I bet the kids will love that – not) and some games/apps. Ok you can stream movies to rent via wifi – big deal you might as well do that on your big screen TV instead. Any device is only as good as the content you can put on it which is why so many people (me included) keep buying the iPad over cheaper rivals. I’m not going to ditch my iTunes library now just to save a few quid.

  • 5imo
    Quality (aluminum in this case) is not worth a $130 premium. Plus, at only $70 less than a comparably-equipped iPad 4, most won’t bother with the Mini. I sincerely hope that this fails, solely so that Apple can see the folly of its pricing; I suspect, however, that the sheeple will once again justify Apple’s premium.

    No people will pay a premium for a much better tablet. Very mature you fucking troll.

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , |