Apple Greets Windows 7 With Reminders of ‘Broken Promises’

Pete Mortensen ()

That’s really, really hard to argue against. Well done, Chiat-Day.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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Posted in Advertising, Apple |

  • Stefano

    THAT VIDEO IS AMAZING!!! AHAHA

  • TA

    A home run. A slam dunk. An ace. A hole in one.

    GOOOOOOOOOOOOOAAAAAAAAAALLLLLLLLLLLLLLLLLLL!!!!!

    It sums up 20 years of Microsoft marketing in 30 seconds.

    Yup, very nice work :-)

  • NF

    Kinda juvenile, if you ask me.

    I’m a lucky owner of a Mac and switched mid last year because of the horrible Vista experience, but is it really necessary to stoop this low. The ad would be more effective if it were released after the product is out there and news about the experience (good or bad) starts to trickle in.

    Cheers.

  • Ez

    I would think that all good Operating Systems would get upgraded from time to time. Incremental updates are a good thing. I’m pretty sure OS X does gets updates from time to time, which improves on its current OS. For people who arent tech savvy this commercial would work but for a person with half a brain this ad is a failure and seems to only amuse fanboys such as yourselves.

  • http://simplyblog.net Miguel Wickert

    Yes, haha this actually made me laugh. I’m gonna share this vid. :) Cheers!