Apple’s Rising Influence in Business

0501 Mz 36Apple

Very interesting cover story in BusinessWeek about soaring demand for Macs inside of companies. In some ways, this is an inevitable outgrowth of the success of the iPod. Sales of the iPod goose home sales of Macs, and once you’ve got a Mac, you never want to work in Windows again. Writer Peter Burrows says it well:

But now the call is coming from mainstream users, people who may have started off with an iPod, then bought a Mac at home and no longer want a “Windows-by-day, Mac-by-night” existence.

This may be a sign of hope for all of us Mac users-in-exile. I work in an all-ThinkPad office, and dream of getting to live an all-Mac life. But since we’re consultants, we use the same machines that our clients do. What does that mean? Buy more Macs, corporate world! Then we can ditch Windows for good!

  • Jax Diamond

    Like most Apple owners I also have a PC. I am not anti-PC but I am Pro Mac. I find myself using and doing more on the Mac. My Consulting practice is growing and I always carry and use my powerbook. I have noticed that resistance is no longer there when I set up the mac. I have been telling my clients that my mac will do anything a pc will do without the crash and pain. Business owners and bosses want results and if mac users continue to provide good results the mac foot hold will increase.

  • imajoebob

    I’m hoping I have enough testicular fortitude (to coin a phrase) to make a Mac a condition of employment for accepting a new position. And that I’m not putting the cart before the horse…

  • Josh

    “inside of companies” – ouch!

  • imajoebob

    I just talked to someone who works at a university (which will remain nameless), where they convinced IT to allow incoming students to choose their platform (every incoming student gets a laptop from the school). The one caveat is that students have to pay an additional $150 for an Apple MacBook over a Dell. The scores are in: 40% of freshman paid for a Mac.

    So just like any truly successful change in business, this one is a bottom-up movement.

    Buddy, can you spare a paradigm?

About the author

Pete Mortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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