Here’s a video of the opening of Microsoft’s first retail store in Scottsdale, Ariz. As the video proves, Microsoft’s business plan is to shamelessly copy Apple, right down to the whooping and high-five ritual when the store first opens. If you blur your eyes slightly, you’re inside an Apple store. From the wood floors and tables to the staffs’ brightly-colored tshirts. Shameless.
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.(sorry, you need Javascript to see this e-mail address)| Read more posts by Leander Kahney.
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