Smartphone Coasters: I Hate Them Already

Today, I bring you news of the Smartphone Coaster, an innovation that is clearly set to take the world by storm. Well, the world of promotional marketing, at least.

What is it? The Smartphone Coaster is a steel kickstand which can be branded with your company’s logo, thus spreading your corporate message to the world whilst simultaneously depleting our precious Earth’s limited supply of minerals. Congratulations: you hate the future.

To be fair, these bent-steel stands aren’t just about destroying our children’s destinies. They’re also about having somewhere to prop your iPhone or huge Galaxy Note while you work at your computer, or while you pour some duty-free whisky into the plastic cup from the hotel bathroom (also free!).

The coaster is as simple as can be, propping up the target device in either orientation, and keeping it from sliding out with an anti-slip lip. It’s very similar to the acrylic business-card display stand I use as an iPad movie stand.

These “coasters” cost just $5 each, although if you’re patient you’ll never have to buy one. Just wait until the next trade show you visit to get one free, or stay at an international hotel chain and steal one.

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  • J5Dev

    Am I the only one confused by this…..

    These things have been around for donkeys years. in fact, I’ve had a company branded mobile phone stand on my desk for the last 7 years!

    Or, is this a case of old ‘dodgy’ fashions coming back to haunt us :(

  • Mark Stull

    I think they are awesome. So it is OK to use the earth’s precious minerals for an iphone or a macbook air? I guess we are all supposed to be living in mud huts too.

  • Lane Jasper

    Meh, what a waste of resources. and WHO sets their phone in one of these? I mean, I’ve never seen it ever not in personal or corporate environments and most people certainly wouldn’t use one in piblic. That’s just asking for someone to snag it. Pretty lame idea I think.

  • SkolVikes88

    Man, when I was a kid, it was ashtrays and coffee mugs. If it were made of something renewable or more eco-friendly, I’d dig it for the cheese factor. You just can’t not think about these things today. We’ve created way too much junk. But some mofo will make a fortune on this. Wish it were my idea, but better implemented.

  • Jonathan Ober

    any chance they are made with recycled metals? I mean, did you research before the writing of this article before getting your panties in a punch…looks at url bar…oh wait…research, hah…

  • morgan3nelson

    any chance they are made with recycled metals? I mean, did you research before the writing of this article before getting your panties in a punch…looks at url bar…oh wait…research, hah…

    This is CoM and Chris Sorrel – Research isn’t a key element of their “journalism.”

  • Cgs101

    They look kinda cute

  • iMarle64

    I wouldn’t mind having one to put on my desk at home?

  • nthnm

    I’d use this. I currently use my business card holder as an iPhone stand, lol.

  • easydone101

    Hmmm….precious metals……expensive for the item…..company branding….IT’S APPLE!!!!

  • mikells43

About the author

Charlie Sorrel Charlie Sorrel is the Reviews Editor here on Cult of Mac. Follow Charlie  on Twitter at @mistercharlie.

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