The New York Times has today launched a new, “experimental” web app designed for optimal reading on the iPad. Built using HTML5, the app is available exclusively to digital subscribers with tablet access, as well as home delivery subscribers who link their account for digital access.
The app boasts a number of unique features, including four new ways to read the NYT, new “swipe-friendly” navigation gestures, and more.
“Our subscribers have told us they are interested in trying new ways of reading the New York Times across a variety of platforms,” said Denise Warren, senior vice president and chief advertising officer of The New York Times Media Group. “We are working constantly to develop new products that distribute our content in innovative ways, and this Web-based app is just one example of that.”
So why should you use the new web app? Well, here’s four awesome features you won’t find anywhere else:
1. Trending: The Trending section lists the top 25 trending Times articles on Twitter from the past hour. This section functions in conjunction with Cascade, a proprietary data visualization tool developed by The New York Times Company’s Research & Development group, which monitors the sharing of content on Twitter.
2. Times Wire: A continuous, reverse chronological feed of the latest articles, videos and slide shows published on NYTimes.com.
3. Today’s Paper: In this reading format, users can browse the app like they would the newspaper, with sections organized under print topic headings.
4. All Sections: The full breadth of Times coverage, from breaking news, to video and photography.
In addition to this, the web app sports optimized designs for both portrait and landscape reading, so no matter which way you hold your iPad, every article looks great. To install it, all you need to do is visit app.NYTimes.com on your iPad and login.