Passbook Gets Explanatory Paragraph, Still Seems Silly

Passbook Gets Explanatory Paragraph, Still Seems Silly

I have to admit, I was intrigued by Passbook when I first heard of it. An app that keeps my airline and movie tickets together with my coupons and customer loyalty cards seems like a good idea. For now, however, Passbook in iOS 6 seems like a placeholder to me, an app with no real purpose in and of itself, a place to link to other apps.

Apple quietly added a little explanation in the form of a paragraph in the iTunes Store page for Passbook apps which shows, at least, that they’re planning on more and that they understand that we all might feel a bit nonplused about one of the bigger features of the new iOS.

The following paragraph, accessed via the Passbook app on an iPhone, iPod touch, or iPad running iOS 6, is easily found when you tap the App Store button at the bottom of the Passbook app.

Passbook is the simplest way to store your boarding passes, tickets, coupons, gift cards and more in one place. With Passbook, you can scan your iPhone or iPod touch to check in for a flight, get into a movie, or redeem a coupon. Wake your iPhone or iPod touch, and passes appear on your Lock screen at the appropriate time and place. Explore our collection of apps that work with Passbook and check back often as new partners will be added regularly.

Passbook could become the premier electronic wallet for a lot of people, and it’s great that Apple seems to be moving forward, even with something as simple as an explanation to users who may feel the same way I do.

And again, I’m excited, because this sounds like it has such potential. I hope that Apple and app developers figure out how this all works, soon, though, because I’m really tired of tapping through and being offered Target, MLB, and Fandango apps.

  • Conor Conay Jackson

    This really should be an app you download in the App Store, not a default one…

  • FriarNurgle

    I’d like to just be able to scan (photograph if needed) my existing cards. Only reason for all this mumbo jumbo is Apple wanting to track our info.

  • Cortney Sauk

    So far I love Passbook

    I’ve used it twice so far for Cineplex Mobile to go see movies in the theater. It’s super easy and I love just being able to walk in, show the ticket to the ticket guy and walk right to the scan machine without having to wait in line for anything.

    Cineplex just updated their app now as well so that you can add your Scene Card to Passbook. Which for me is AWESOME since I never carried the card around with me to begin with.

    I have yet to see the function of the ticket showing on my Lockscreen, which would be great for when I show up to the theater. But I forsee this coming in the future hopefully.

    As for Apple getting more data on me, I couldn’t care less. I already use Facebook to share that I’m going to the movie and I use Foursquare to check-in to the theater… The more these apps know, the more they can help me out in the future or at that time.

  • Rob LeFebvre

    So far I love Passbook

    I’ve used it twice so far for Cineplex Mobile to go see movies in the theater. It’s super easy and I love just being able to walk in, show the ticket to the ticket guy and walk right to the scan machine without having to wait in line for anything.

    Cineplex just updated their app now as well so that you can add your Scene Card to Passbook. Which for me is AWESOME since I never carried the card around with me to begin with.

    That’s really cool to hear – so the separate app handles the actual ticket data and loyalty card? Then it shows up in Passbook? How does it work, logistically?

  • David Heidke

    I was hoping this would be a place that I could store all these loyalty cards I have. That would be a great thing, but a bunch of the bigger programs don’t have anything to do with it yet.

  • pgeric

    Once the Starbucks app gets Passbook support I will be happy. Checking the App Store almost every hour to see if they updated their app.

  • rsalermo

    At first, I was confused on Passbook worked and how to set up it up. However, after using it at Walgreen’s and on my recent trip on AA, I can see the value of this app. I am really looking forward to see what Starbucks, American Express, and others do with this app.

  • Chris Conrad

    How do I see the Passbook App Store after I’ve added a card? The store button disappears!

  • ErinsDad

    That ‘App Hell’ folder on my phone, for apps Apple thinks I need, gets bigger with each iOS release.

  • RyanTV

    I’ve used it at walgreens and my wife has used it at Sephora and it worked brilliantly. It will be nice when more of those dumb loyalty cards are in it and it would be really cool if sandwich places that do the buy this many and get one free could get their cards in there, too. Would love Jet Blue to get something going as well since I use them quite a bit.

  • Raphael Ouzan

    I’d like to just be able to scan (photograph if needed) my existing cards.

    You can now add your credit and debit cards to Passbook to monitor balances, transactions, fees & more. No need to photograph them either! (More info at http://passbook.billguard.com)

    We launched BillGuard for Passbook a couple of days after the release of iOS6 as we also felt the amazing potential of this platform. While it is still raw, judging from the lack of an easy to discover new types of passes or the rough documentation, Passbook opens the door to many innovative ideas that are just waiting to be invented. It felt natural to us to make available BillGuard’s ongoing protection right from what may become the wallet we use everyday.

About the author

Rob LeFebvreAnchorage, Alaska-based freelance writer and editor Rob LeFebvre has contributed to various tech, gaming and iOS sites, including 148Apps, Creative Screenwriting, Shelf-Awareness, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef, and send him a cookie once in a while; he'll really appreciate it.

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