Apple doesn’t have a rich history of apologizing for their errors, big or small. When AntennaGate shook the web, Apple held a conference but they never said they were sorry. They just told us that antennas suck sometimes but they’ll give us a free bumper to be quiet. In fact, I can’t remember many times at all where Apple came out and publicly admitted a mistake.
Tim Cook’s apology this morning was a great gesture. It was almost a first for the company. Admitting that Apple’s not perfect and made a mistake isn’t easy, but did Tim Cook need to apologize to satisfy Apple customers? Could they have done something else to resolve the situation? We’d love to hear your ideas, so come over to the forums and talk to us about it.