Forget Copy Protection, Bands Need P2P

Damian Kulash Jr., lead singer for the band OK Go, argues convincingly that in this day and age, file-sharing is essential for his band’s success.

In theNew York Times, He writes:

“To be clear, I certainly don’t encourage people to pirate our music. I have poured my life into my band, and after two major label records, our accountants can tell you that we’re not real rock stars yet. But before a million people can buy our record, a million people have to hear our music and like it enough to go looking for it. That won’t happen without a lot of people playing us for their friends, which, in turn, won’t happen without a fair amount of file sharing.

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As it happened, for a variety of reasons, our label didn’t put copy-protection software on our album. What a shame, though, that so many bands aren’t as fortunate.”

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