Apple ‘Aggressively’ Going After Google Maps Engineers To Fix Its New Maps Service [Report]

Apple ‘Aggressively’ Going After Google Maps Engineers To Fix Its New Maps Service [Report]

Apple is hoping Google Maps employees can help fix its new service.

Apple is said to be “aggressively” recruiting Google Maps employees in an effort to fix its highly criticized Maps service, according to an unnamed source “with connections on both teams.” The Cupertino company is reportedly using recruiters to attract individuals who have previously helped develop Google Maps, and many of them seem to be snapping up the opportunity to work at Apple.

According to a source for TechCrunch, some of the individuals are keen to take on a new project at Apple, rather than just developing “tedious updates” on Google’s “largely complete” Maps platform:

My source — a contractor who worked on Google Maps as part of a massive undertaking to integrate Street View and newly licensed third-party data to improve European coverage, as well as develop the platform’s turn-by-turn navigation — says that when attention turned to indoor mapping, things started to become less interesting and a lot of staff began looking around for other opportunities. That turned out to be good timing for Cupertino.

It is claimed that Apple is actively seeking ex-Google employees to bolster its Maps team, and the company may be even more desperate to do so following the negative response it has received to Maps since iOS 6 made its public debut last week.

iOS users have become accustomed to a complete Maps experience on their iPhones and iPads, but Apple’s service — despite compelling features like 3D Flyover and turn-by-turn navigation — is far from that at this point in time. In fact, it’s so poor in some places that jailbreak developers are already trying to bring the old Maps app back to iOS.

  • ddevito

    I hope for these engineers that they get a HUUUGE payday for this. They deserve it. Cheers Google!

  • ddevito

    This is just proof that Apple knows how to make a shiny toy and nothing else. What a joke

  • Ed_Kel

    This is just proof that Apple knows how to make a shiny toy and nothing else. What a joke

    This is just proof that Google knows how to make a great map and nothing else. What a joke.

  • ddevito
    This is just proof that Apple knows how to make a shiny toy and nothing else. What a joke

    This is just proof that Google knows how to make a great map and nothing else. What a joke.

    Yeah iOS users have already clamored for the YouTube app which was pulled and redone by Google. Lots of iOS users also wanted Google Voice for the longest time. Google knows software and online services, something Apple knows squat about.

    iCloud? JOKE
    iWork? JOKE
    iOS? TOY operating system

    Want to get real work done? Go Android or go home

  • Jacob Winkler

    Saying that you need help isn’t necessarily a bad thing. Apple should have worked on the product a bit longer and released a sub ios6 app in the App Store as they did with the pre released YouTube app. Apple is shooting for the stars, just not quite getting there. They need to hire a testing group. A young testing group.

  • Ed_Kel
    This is just proof that Apple knows how to make a shiny toy and nothing else. What a joke

    This is just proof that Google knows how to make a great map and nothing else. What a joke.

    Yeah iOS users have already clamored for the YouTube app which was pulled and redone by Google. Lots of iOS users also wanted Google Voice for the longest time. Google knows software and online services, something Apple knows squat about.

    iCloud? JOKE
    iWork? JOKE
    iOS? TOY operating system

    Want to get real work done? Go Android or go home

    What REAL work are you talking about? Do you mean the REAL work getting done in the REAL world using these joke devices and services you speak of? Is it true that most fortune 500 companies actively use if not deploy this TOY operating system? So I ask again – What REAL work are you talking about? The ability to use a device to get REAL work done? Or the REAL work you need to do to get your Cracker Jack box phone to function properly?

    Go home before you hurt yourself, buddy. This is a fight that you will not win.

  • Jacob Winkler

    Want to get real work done? Go Android or go home

    If you want a phone that runs smoothly with no lag at all. Go apple. They care about the speed of their phones. The screen is better and the battery life in most cases. There is also more apps to choose from. Yes, a lot of them cost but you don’t have to buy them. Their not essential. And if they are for your job. Tax write off! Point is. Android is an unfinished joke. It’s always laggy, the batterylife sucks. And the screens are big. But not always the best quality. And also. This is an apple fan website. If you like android. Gtfo!

  • BigLama

    At least apple is making an aggressive approach to fix maps. that tells you apple, listens to its customers, unlike other companies.
    Granted apple kinda did screw this one up, releasing something so glitchy, but nothing is ever perferct there is always things that go wrong.
    i applaud apple for at least fixing its mistakes.

  • kristoferdoman

    I’ve used Apple Maps numerous times for GPS, Location and Turn by Turn navigation. I think it’s gorgeous and just as good as google maps if not better in more areas. I’m not sure why everyone is complaining so much. Maybe they live in a bad location, but in Canada it’s fine :)

  • Ed_Kel

    At least apple is making an aggressive approach to fix maps. that tells you apple, listens to its customers, unlike other companies.
    Granted apple kinda did screw this one up, releasing something so glitchy, but nothing is ever perferct there is always things that go wrong.
    i applaud apple for at least fixing its mistakes.

    I agree, though I wouldn’t call this a mistake. It’s Apple Maps V1.0 – this was expected. Find Google Maps V1.0 and tell me that it was perfect.. Perhaps more testing or a beta version would have been a better route, but it will definitely get better with time.

  • blackfrankbarone

    I don’t get it…..didn’t apple know it was gonna be as bad as people say it is??….I think they should have waited Til next year so that bugs and stuff could be fixed and a lot of cities could have fly over

  • Macky Suson

    I just love how people fight and try to look forward of getting bad news from Apple. Well, let me tell you this. I love Apple products not because people are talking about it, well it’s a plus that a lot of people are talking about it, but that’s not the main point.

    About the map, Apple’s map can shitty as hell right now, but was Google’s Map perfect when it was just starting? I don’t think so. Google’s map is plain and boring. That’s why back to iOS 5, I paid for an App called Gothere.sg which has a better interface and more accurate than that Google Map. I respect Android users being contented with a copy cat OS. Yes it’s a copy cat and I don’t need any proven article to post here because I know most every one is aware about that. They’re map is boring because they just keep updating… that’s it. Updating. Have you heard about Google Map Developers transferring to Apple? That’s right… it’s because they want something challenging and that is making a new world of iMapping.

    My first Android was Samsung 7″ the one with the huge screen for a phone, 2010 model. Battery… f***ing King of Drain. Apps? King of Foreclosure! and then I sold it. I bought the Acer Iconia after that with the “claimed” better OS, but the difference? Nothing! I wasn’t happy about it. That’s why I decided to buy an iPhone 4. Camera? Not good. Call experience, not good. But I was happy, because at least I can open Twitter, Facebook, Skype, YM, and some good games without foreclosing every time I used it… and then iOS 5 arrived. And it was hell lot better…. And there, I knew, I was gonna stick to it. I love the integration, Find My Phone, Find My Friend, iCloud, iMessage, Facetime and by that time… it was the fastest and consistently reliable OS, iOS. And I bought iPad 2. And Macbook Pro. And iPod Touch, because it was easy for me to synchronize my contacts, mail, notes and calendars. And I can sync it with iTunes wirelessly… and I was happy with that… why? It’s because it’s just getting better and better… and better…. and better. And here comes the copy cat “Shamesung” which they’re followers, who can merely afford iPhone or just born being bullies who coined iSheep. Until now, I don’t understand how it was invented… and I don’t bother knowing it. Why, because I just don’t care.

    Finally, I love my Apple products…. and no one could tell or dictate me, not to love it. And I will not stop using it because of the Map. The Map is just getting started. And I know for sure, with the Turn by Turn and Flyover and with the developers who are starting to develop something for Transits, sooner or better, it’s gonna be great.

    P.S, I am Asian and Siri and I are now best of friends. And I got an iPhone 5 on’ it’s first day. I AM VERY HAPPY. So haters just keep hating…. because I don’t care. ;)

  • Cortney Sauk

    Good for Apple I say. Some of these engineers are probably bored out of their mind working on stupid little updates.

    Besides, this could do to Google Maps what Android did to the iPhone. Competition begets evolution!

    Plus I’m actually a fan of how the new Apple Maps looks (the street map view, not the useless satellite)

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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