Check Out Apple’s New TV Ads For iPhone 5 And EarPods [Video]

By

cult_logo_featured_image_missing_default1920x1080

https://www.youtube.com/watch?v=A1Rc4MDmr8o

Apple has released four new TV spots, and three of them tout the brand new iPhone 5. One ad is specifically devoted to EarPods, highlighting the design process Apple went through to create its new earphones.

Unlike the failed Genius ads from the Olympics, these 4 new ads feel much more like classic Apple. Each iPhone 5 spot is 30 seconds and focuses on a particular aspect of the device.

We’ve embedded the other two iPhone 5 ads and the EarPods ad below:

https://www.youtube.com/watch?v=Xtm4ySJQPOc

https://www.youtube.com/watch?v=V4IRsCjMqdI

https://www.youtube.com/watch?v=9-FmipwLsHc

Our favorite adman Ken Segall also seems to love the new ads:

This new campaign is beautifully produced and a pleasure to watch. It sends exactly the right message — not just about the products, but about the company that creates them.

Source: Apple

Newsletters

Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.