Apple has released four new TV spots, and three of them tout the brand new iPhone 5. One ad is specifically devoted to EarPods, highlighting the design process Apple went through to create its new earphones.
Unlike the failed Genius ads from the Olympics, these 4 new ads feel much more like classic Apple. Each iPhone 5 spot is 30 seconds and focuses on a particular aspect of the device.
We’ve embedded the other two iPhone 5 ads and the EarPods ad below:
Our favorite adman Ken Segall also seems to love the new ads:
This new campaign is beautifully produced and a pleasure to watch. It sends exactly the right message — not just about the products, but about the company that creates them.