Verizon has been a bit of a dick about unlimited data and the iPhone 5. First, they told customers that they’d need to pay full price for the iPhone 5 if they wanted to keep their unlimited data plans; now, they are telling customers that they shouldn’t care about unlimited data anyway, because unlimited “is just a word.”
Here’s the winning quote, courtesy of Verizon’s Chief Financial Officer, Fran Shammo:
So what customers are understanding and through our good sales routine is once you explain to a customer their usage on a monthly basis, unlimited is just a word, it doesn’t really mean anything and that people don’t really — I think a lot of consumers think they consume a lot more data than they really do. So that whole unlimited thing I think is going by the wayside and they see the benefit of going to the shared.
God, Verizon, fuck you. Okay, yeah, “unlimited” is just a word, but like all other words, it does mean something: not limited or restricted in terms of number, quantity, or extent. In other words, it means that I can use as much data as I want for a set price. If “unlimited” no longer means that in the parlance of the mobile industry, it’s because you dicks started throttling unlimited data customers down to unusable speeds the second they sucked in a kilobyte more data than 2GB a month.
Look, I’m going to happily switch over to Shared Data from Unlimited later this morning, for various reasons. But I’m sorry, this sort of insane, sociopathic justification for eliminating unlimited data is just infuriating. Worse, it’s bullying, like telling someone you’ve just scammed out of a twenty that they have no reason to be upset, because “extortion is just a word… it doesn’t really mean anything.”.