Verizon: “Unlimited” Is Just A Word, It Doesn’t Mean Anything

Verizon: “Unlimited” Is Just A Word, It Doesn’t Mean Anything

Verizon has been a bit of a dick about unlimited data and the iPhone 5. First, they told customers that they’d need to pay full price for the iPhone 5 if they wanted to keep their unlimited data plans; now, they are telling customers that they shouldn’t care about unlimited data anyway, because unlimited “is just a word.”

Here’s the winning quote, courtesy of Verizon’s Chief Financial Officer, Fran Shammo:

So what customers are understanding and through our good sales routine is once you explain to a customer their usage on a monthly basis, unlimited is just a word, it doesn’t really mean anything and that people don’t really — I think a lot of consumers think they consume a lot more data than they really do. So that whole unlimited thing I think is going by the wayside and they see the benefit of going to the shared.

God, Verizon, fuck you. Okay, yeah, “unlimited” is just a word, but like all other words, it does mean something: not limited or restricted in terms of number, quantity, or extent. In other words, it means that I can use as much data as I want for a set price. If “unlimited” no longer means that in the parlance of the mobile industry, it’s because you dicks started throttling unlimited data customers down to unusable speeds the second they sucked in a kilobyte more data than 2GB a month.

Look, I’m going to happily switch over to Shared Data from Unlimited later this morning, for various reasons. But I’m sorry, this sort of insane, sociopathic justification for eliminating unlimited data is just infuriating. Worse, it’s bullying, like telling someone you’ve just scammed out of a twenty that they have no reason to be upset, because “extortion is just a word… it doesn’t really mean anything.”

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  • Cortney Sauk

    “extortion is just a word… it doesn’t really mean anything.”

    LOVE IT! This needs to become a thing or a meme or something so that Verizon hears it!

    I’ll sit up here in Canada (without my unlimited) and cheer you guys on

    Note: I just upgraded my Fido service by calling retentions a few weeks ago to give me unlimited calling and texting (for the most part) and 6GB of data for $60 so I’m quite happy without “unlimited” for now.

  • FriarNurgle

    Verizon sucks. FCC needs to step in and put the regulating smack down on the US carriers.

  • rockarollr

    These guys (and AT&T as well) are the biggest bunch of white-collar crooks and thieves the world has ever seen! They are allowed to get away with murder because the FCC hasn’t laid down enough ground rules for these ass-hats. People in other countries cannot believe the extortionate rates they charge American consumers! Without regulation, it will only continue to get worse as these greedy bastards sit around the meeting table each week to think of new ways to suck even more money from their customers while giving less in return!

  • FriarNurgle

    Hey @Rockarollr
    Check out this NPR clip if you didn’t hear it yesterday. Sounds like the book might be a good read.

    http://www.npr.org/2012/09/20/161477162/a-close-look-at-your-bills-fine-print

  • Topher_G

    I work for VZW, and I myself find it ridiculous that customers can’t keep their unlimited plans. I was in one of those boats where I thought I needed unlimited, but then after looking at past bills and what not, I never used over two gigabytes. I switched to a Share Everything plan because it made sence and saved me money. Now, that’s just me and I know what’s good for me isn’t gonna be good for the next data user.

    The way I see things is that people get comfortable with whats been given through out the years. And because of that I know there are those customers that truely use unlimited data to their full advantage still. I find it to be a diservice and unfair to anyone to say “we’ll give you this only if you’re willing to give up this.” Especially when a customer is willing to purchase a device and commit to another two years with us. We worry about customer loyalty so much, but yet we’re not being loyal to the customer. If anything let people keep the plans they want and use. Follow suit with the other unlimted plans we would offer in the past, have the newer customers pay slightly more than the normal $29.99 as an option.

    I find it so funny how we can offer so many awesome devices that allow you to do so much. We talk about downloading “movies in minutes and songs in seconds” with our 4G LTE network, but yet our customers can’t download the Lord Of The Rings trilogy without worrying about hitting their thresh hold for data! Yes, all phones have wi-fi capabilities but not everyone can afford wireless internet in their house nor do they want to spend their busy life sitting in Starbucks using their crappy wifi.

    I only feel the need to say anything just because even though I work for VZW I still am a customer too. I talk to countless data users everyday and hear their concerns, frustrations and sometimes hate for the company I work for. Ultimately it’s not my decision in the end, but those who do make the decisions should listen to who pays theirs and my pay check, which is the customers.

  • Srose428

    Rape is just a word too and its how I feel when I think about my grandfather’ed unlimited AT&T contract.

  • shannon_f

    Always nice to read an angry post about cell phone companies, I hate them too :)

  • Tallest_Skil

    We’ll see what a court of law has to say about that, you worthless, pathetic, colluding hacks.

  • John Naegele

    If unlimited doesn’t really mean anything then why did you guys get rid of unlimited data plans?

  • jgr627

    The problem with the word unlimited in the mobile industry is that those plans were made prior to the boom of smartphones…..times change…..plans change I agree with the brute…..just wish they can bring a new unlimited data plan made for the new era

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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