Apple Announces New iMacs, Plastic Unibody MacBook and “Magic Mouse”

Pete Mortensen ()

magicmouse

Though the Apple Store isn’t back up yet, Apple has officially confirmed the announcement of new iMacs, a plastic unibody MacBook and the Magic Mouse, a stunningly proportioned wireless multitouch mouse. The iMacs include an awesome-looking 27-inch widescreen model; the high-end machine comes with quad-core processors, which Apple says boosts performance 2x over the previous generation.

The unibody MacBook is a nice consumer take on the new design language first established by the MacBook Air and then refined in the unibody aluminum MacBook Pro.

The Magic Mouse is…interesting. Will have to use one to get a sense for how well it handles gestures. I’ll be back with more analysis once the store’s back and I have more time for reading, but it looks like a solid refresh a day ahead of Windows 7.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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Posted in Apple, Hardware |

  • Kyle

    magic mouse video looks awesome! also might think about getting a mac mini depending on how much of an upgrade it is.

    also windows 7 launch is on the 22nd

  • Guido
  • No Name

    The plastic unibody MacBook;Oh no, no FireWire port!

  • http://bderw.wordpress.com B.deR.West

    Pete, it is very clearly not a unibody MacBook. It’s a redesigned MacBook, that’s all. You can see a seam running around the base of the computer in all of the apple.com gallery shots.

  • Namhar Udba

    i would have liked to have at least 3 finger gestures to activate expose or spaces, its kind of pointless to have only these standard features. i would rather buy a logitech mouse with several buttons to activate expose and spaces

  • Pete Mortensen

    @B.deR.West

    It pretty clearly is a unibody, at least as Apple defines it. Aluminum Macbooks have the same seam, it’s just more visible in plastic.

    See the actual unibody:http://www.apple.com/macbook/design.html

  • http://bderw.wordpress.com B.deR.West

    @Pete

    I see, and agree with you. Looking more closely the “seam” seems to be a non-slip pad screwed onto the bottom of the case… Which is… weird.