Apple Turns To Twitter As iTunes Promotion Tool

Apple, often in the vanguard of coolness, is just now catching up with Internet social-networking. The Cupertino, Calif. company since March has joined the ranks of a multitude of companies seeking to boost awareness through Twitter. Apple is using Twitter to promote iTunes movies, music and podcasts. The oldest account, iTunesTrailer, has gained 1.2 million followers, reports said Tuesday.

Apple’s Twitter presence also includes iTunesMusic, iTunesMovies, iTunesTV and iTunesPodcasts. The Twitter accounts have made only a few tweets and attracted “thousands” of followers, collectively. One of Apple’s latest tweets, in iTunesMovies, promoted “Away We Go,” a movie by “Where the Wild Things Are” co-screen writer Dave Eggers.

Cupertino describes the iTunesMusic account as a source for “official music updates for the U.S. iTunes Store, including new releases, pre-orders, iTunes LP, exclusive offers and more.”

Possibly one of the most active Apple Twitter accounts is iTunesPodcasts, which garnered 2,029 followers and published 42 tweets. At the other end of the spectrum, iTunesTV has only 422 followers but no tweets so far.

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[Via AppleInsider]

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