Fake Steve: New Apple Announcement Tomorrow

Pete Mortensen (2:38 pm PDT, Oct 19 2009)

Internet genius/sockpuppet Fake Steve Jobs, aka Dan Lyons, has just posted to his blog the following teaser post:

We’re going to have news tomorrow
Can’t tell you what, obviously. But there’s something brewing. Gruber doesn’t know about it, but the people we care about are being briefed in advance. Stay close to your Mac or iPhone, and have your credit card ready.

Sounds like we have a date for those updated iMacs and white MacBooks, eh? And it would also be a logical step given Phil Schiller crowing that Apple has the opportunity to reap huge rewards during the Windows 7 launch, which kicks off Wednesday…

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Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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