The Next Big Thing In Photos May Just Be iOS 6 Panorama [Opinion]

The Next Big Thing In Photos May Just Be iOS 6 Panorama [Opinion]

We’ve already become a culture obsessed with the image. From Kodak brownie cameras to a high-resolution smartphone camera in every pocket, the current internet age has produced a vertical fuck load of image data, all filtering through social networks like Instagram or Facebook, not to mention Flickr and Picasa.

Let’s not overlook one detail in today’s iPhone 5 launch: the Panorama.

Sure, there are already a ton of third party apps out there that allow us to take panoramic photos. But none are built into the vanilla install of the iPhone, the camera we all have in our pockets. Now everyone is going to be taking these monstrous images–28 megapixels in the Apple keynote this morning–and they’re going to want to share them.

What kind of effect will this have on our collective understanding of image on the internet? I’m willing to bet that we’re going to start expecting our photos to include more visual information as more and more people get their hands on this new iPhone. All the hosting sites will need to support these larger, wider picture formats. Facebook, Instagram, and any new savvy startup could come in and win the photo sharing game with some fast panoramic support.

Just like the transition from 4:3 to 16:9 televisions, this new, quiet development on the iPhone 5 will most likely happen subtly but inexorably. Personally, I can’t wait.

It comes down to this: Apple is the best at making technology simpler and easier to use than its competitors. Its success in the personal device market is a direct result of their efforts in that direction. The goal has always been to make tech for people to use, simply and without fuss. With the iPhone 5 and the new iPod touch offering a chimp-simple way to capture and share panoramic photos, our collective understanding of what a photo “is” is going to change.

  • pigsnuck

    Believe me, I’m no prude, but I don’t find swearing in articles to be professional.

  • RaptorOO7

    So Apple announces Panorama and its new, exciting and they invented it. Nope, it has been done before and they finally caught up. I have no issue with touting the feature I have an issue with acting as if they somehow made it magical when they didn’t.

  • JacktheMac

    Rob, you’re a tech journalist, not Hunter F. Thompson. Enough with the language OK ? It just sounds schoolkid, not smart.

  • Neil Roach

    Uh i’ve already been able to do this for months with my 360 Panorama app I bought in the iTunes store. Why do Apple take something already in the public domain, piss about with it and then it as something revolutionary?

  • Rob LeFebvre

    Rob, you’re a tech journalist, not Hunter F. Thompson. Enough with the language OK ? It just sounds schoolkid, not smart.

    Really? *That’s* the big issue?

  • Rob LeFebvre

    .

    Uh i’ve already been able to do this for months with my 360 Panorama app I bought in the iTunes store. Why do Apple take something already in the public domain, piss about with it and then it as something revolutionary?

    Right – that’s my point. The tech savvy user already has got this down. But it’s the people who aren’t savvy, and don’t read CultofMac, who will use this feature now. They’ll bring the critical mass to the panorama.

  • chester645

    Sony cameras have been doing this for at least 5 years. Sony happens to make the sensor in the iPhone. So why are you so exited about Apple actually using a feature of the Sony camera that they could have exposed a few years ago. If you remember hackers unlocked a rough panorama mode in iOS 5.

  • Scott Duval

    I can honestly say Im gonna use this ALL the time.

  • Tkf530

    These images are going to be huge. Make sure you have the space!

About the author

Rob LeFebvreAnchorage, Alaska-based freelance writer and editor Rob LeFebvre has contributed to various tech, gaming and iOS sites, including 148Apps, Creative Screenwriting, Shelf-Awareness, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef, and send him a cookie once in a while; he'll really appreciate it.

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