Tim Cook Kicks Off Keynote With Apple Retail Update: 380 Stores In 12 Countries [iPhone 5 Event]

Tim Cook Kicks Off Keynote With Apple Retail Update: 380 Stores In 12 Countries [iPhone 5 Event]

Apple CEO Tim Cook took the stage at today’s iPhone event and opened with an update on the company’s retail presence. Cook started by showing off Apple’s new Barcelona store and playing a video of the store’s launch.

Apple now has 380 retail stores in 12 countries. The company’s first Swedish store will open on Friday, September 14th. 83 million visitors walked through Apple’s retail stores last year, making the Cupertino company one of the most successful consumer electronics retail chains in history. “Apple stores offer the best buying experience and customer service on the planet,” exclaimed Cook.

While Apple retail is definitely a force to be reckoned with, the company’s digital downloads are also setting the industry standard. Apple customers have downloaded 7 million copies of Mountain Lion since its launch in July, according to Cook. That figure makes Mountain Lion the fastest selling OS X release in history.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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