The Genius Bar is a great way to get help and support for the problems you’re having with your Mac and iOS devices. The problem is, with only 375 Apple stores worldwide, you usually need to live close to a big city to be close to a Genius Bar. But that’s no longer the case, because you can now speak to am Apple specialist from the comfort of your own home, via the company’s online store.
The new service is initially aimed at shoppers looking to purchase a new iPhone or iPad. You can get answers to your questions prior to making a purchase, and once you have your device, you can even get a specialist to take you through the setup process.
Apple explained to Macworld:
In addition to customers already being able to chat, request a call with a specialist and experience a guided tour of the store, now customers can schedule an online session to set up their iPhone or iPad device. When you have a new product, Specialists are on hand to help you get set up, configure your email, stay in sync with iCloud and more.
Our Specialists will take the time to understand your needs and answer all your questions. We don’t work on commission, so we care only about making sure you’re completely satisfied with your purchase.
The service is currently appearing through the U.K. online store at the moment, but we’re expecting it to appear for U.S. customers imminently. To access it, customers simply need to click the ‘Ask Now’ button that appears at the top of the page when shopping for a new iOS device.
With recent staff layoffs in Apple’s retail stores, the new service has sparked speculation that the Cupertino company may be planning to downsize its Genius Bars and direct users toward the online service instead. This would free up some of the space that Genius Bars take up, and it would mean that not as many Geniuses are required in-store.
In contrast to this, a report in early July claimed that Apple was planning to increase its Genius Bar capacity by providing larger tables that are designed to serve 12 customers as opposed to the usual 7.