Genius: You Can Now Speak To An Apple Specialist Through Your Web Browser

Genius: You Can Now Speak To An Apple Specialist Through Your Web Browser

You can now speak to an Apple specialist without leaving the house.

The Genius Bar is a great way to get help and support for the problems you’re having with your Mac and iOS devices. The problem is, with only 375 Apple stores worldwide, you usually need to live close to a big city to be close to a Genius Bar. But that’s no longer the case, because you can now speak to am Apple specialist from the comfort of your own home, via the company’s online store.

The new service is initially aimed at shoppers looking to purchase a new iPhone or iPad. You can get answers to your questions prior to making a purchase, and once you have your device, you can even get a specialist to take you through the setup process.

Apple explained to Macworld:

 In addition to customers already being able to chat, request a call with a specialist and experience a guided tour of the store, now customers can schedule an online session to set up their iPhone or iPad device. When you have a new product, Specialists are on hand to help you get set up, configure your email, stay in sync with iCloud and more.

Our Specialists will take the time to understand your needs and answer all your questions. We don’t work on commission, so we care only about making sure you’re completely satisfied with your purchase.

The service is currently appearing through the U.K. online store at the moment, but we’re expecting it to appear for U.S. customers imminently. To access it, customers simply need to click the ‘Ask Now’ button that appears at the top of the page when shopping for a new iOS device.

With recent staff layoffs in Apple’s retail stores, the new service has sparked speculation that the Cupertino company may be planning to downsize its Genius Bars and direct users toward the online service instead. This would free up some of the space that Genius Bars take up, and it would mean that not as many Geniuses are required in-store.

In contrast to this, a report in early July claimed that Apple was planning to increase its Genius Bar capacity by providing larger tables that are designed to serve 12 customers as opposed to the usual 7.

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  • GameCenterGames

    This looks like a great idea, but not if they are downsizing the physical ones in the stores. I think that is what makes their stores so popular. I look forward to the new way of doing things though. It would be nice for me to get some help without driving an hour to the nearest Apple Store.

  • ZeusCarver

    “…you usually need to live close to a big city to be close to a Genius Bar. But that’s no longer the case, because you can now speak to am Apple specialist from the comfort of your own home…”

    Genius and specialists are not interchangeable. One fixes problems, as you have stated, and the other helps with purchasing solutions. On its face the statement above makes absolutely no sense.

  • eldernorm

    “…you usually need to live close to a big city to be close to a Genius Bar. But that’s no longer the case, because you can now speak to am Apple specialist from the comfort of your own home…”

    Genius and specialists are not interchangeable. One fixes problems, as you have stated, and the other helps with purchasing solutions. On its face the statement above makes absolutely no sense.

    “…you usually need to live close to a big city to be close to a Genius Bar. But that’s no longer the case, because you can now speak to am Apple specialist from the comfort of your own home…”

    Genius and specialists are not interchangeable. One fixes problems, as you have stated, and the other helps with purchasing solutions. On its face the statement above makes absolutely no sense.

  • eldernorm

    Zeus, sorry, double click by accident. But I do disagree. The heading indicates its a genius idea, to have specialist on the phone or online. Just a thought there.

  • iSteve

    Will this service be available worldwide? For example in Mauritius?

  • technochick

    Really not that new. The setup thing perhaps but not the rest. I’ve used Express Lane chats a lot during location work.

    And for those thinking this will cut the bar, no way. Many stores are said to have to turn away customers because they are booked beyond full. That won’t stop. This will be those will no store, usage questions etc more than repair. Maybe a few office types that feel reasonably smart might use it first for possible software issues before going to a store, just like they use phone support now.

  • technochick

    “…you usually need to live close to a big city to be close to a Genius Bar. But that’s no longer the case, because you can now speak to am Apple specialist from the comfort of your own home…”

    Genius and specialists are not interchangeable. One fixes problems, as you have stated, and the other helps with purchasing solutions. On its face the statement above makes absolutely no sense.

    Yep, they are two different groups. And places like Little Rock, Boulder etc are hardly big cities if they even qualify as a city at all.

  • technochick

    This looks like a great idea, but not if they are downsizing the physical ones in the stores. I think that is what makes their stores so popular. I look forward to the new way of doing things though. It would be nice for me to get some help without driving an hour to the nearest Apple Store.

    If anything this might reduce traffic enough that they can increase appointment time. 15 minutes for a computer and 10 for an iPhone/iPad seems way short. Which is why all the stores in my area are always behind

  • theobserving

    This is great. If you need help, you don’t have to go into one of the horrible stores. Of course, will these people get decent training or will it be AppleCare level ignorance on the phone?

  • ZeusCarver

    Since when did buying an iPhone or iPad have anything to do with the Genius Bar.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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