iPhone And Online Ordering Has Become Mainstream And Big Business

iPhone And Online Ordering Has Become Mainstream And Big Business

Ordering and paying for food using a mobile app or website has hit the mainstream.

Many fast food and restaurant chains now offer iPhone apps that facilitate ordering for delivery or pick up. A number of services, like Splick-it and Grubhub, also help facilitate such orders through an iOS app, offering independent restaurants to compete with the chains. Beyond apps, there are web-based services like Mealeo that offer the same functionality. Despite being a relatively new phenomenon, online and mobile ordering has become a serious business – over two-thirds of Americans use such services on a regular basis.

In fact, of those two-thirds of Americans, most say they tend to order more from a mobile or web service than they would over the phone or in person.

According to a recent survey by Splick-it (yes, a grain of salt is required here since the company doing the study has a mobile ordering customer base) of just over 7,000 people, just over two-thirds of Americans (69%) use mobile or online ordering on a regular basis. Only one-quarter (25%) report that they’ve never used such a service.

About a quarter of Americans (24%) use such services once a month. Another 15% use them once every three months and 6% report using them once a year.

That shows there’s great potential for restaurants and chains to develop mobile ordering systems or to sign up with existing services.

  • sjk1000

    Please put more ads on this page. Thanks.

  • sjk1000

    Please put more ads on this page. Thanks.

About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , , , , , , , , , |