Many fast food and restaurant chains now offer iPhone apps that facilitate ordering for delivery or pick up. A number of services, like Splick-it and Grubhub, also help facilitate such orders through an iOS app, offering independent restaurants to compete with the chains. Beyond apps, there are web-based services like Mealeo that offer the same functionality. Despite being a relatively new phenomenon, online and mobile ordering has become a serious business – over two-thirds of Americans use such services on a regular basis.
In fact, of those two-thirds of Americans, most say they tend to order more from a mobile or web service than they would over the phone or in person.
According to a recent survey by Splick-it (yes, a grain of salt is required here since the company doing the study has a mobile ordering customer base) of just over 7,000 people, just over two-thirds of Americans (69%) use mobile or online ordering on a regular basis. Only one-quarter (25%) report that they’ve never used such a service.
About a quarter of Americans (24%) use such services once a month. Another 15% use them once every three months and 6% report using them once a year.
That shows there’s great potential for restaurants and chains to develop mobile ordering systems or to sign up with existing services.