What Do You Think Of Microsoft’s New Logo?

What Do You Think Of Microsoft’s New Logo?

The old one lasted a quarter of a century, but Microsoft has now unveiled a new logo ahead of the anticipated launch of Windows 8, the most radical revision of the world’s most popular desktop operating system to date. It’s boring, but in regards to embracing the minimalism of today’s design trends with a soft, non-stylized font, it does a good job.

This is a logo that will, as Forbes‘ Adrian Kingsley-Hughes notes, look great on Microsoft’s upcoming accessories.

What Do You Think Of Microsoft’s New Logo?

It also does a pretty good job of standardizing the “look” of Microsoft’s products, from Windows to Office to Xbox to the company itself.

Explaining the decision to switch to a new logo, Microsoft’s Jeffrey Meisner writes at the official Microsoft Blog:

The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.

What do you think? I certainly prefer it to the last logo:

What Do You Think Of Microsoft’s New Logo?

But not this incredible spirograph 70s logo:

What Do You Think Of Microsoft’s New Logo?

And of course, it’s telling that after almost forty years in the software game, Microsoft still needs to spell out their name in their logo, while Apple has been able to get away with one iconic symbol for decades:

What Do You Think Of Microsoft’s New Logo?

Now that’s a logo.

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  • Emir Jo Al-Kafagi

    I kinda like it, it’s minimalistic, it’s up-to-date and it’s nice. As for the comment that Apple can pull it off with a simple logo, so could Microsoft with their windows logo, but it isn’t their style, and if they did it, everyone would be complaining how they are copying Apple, wouldn’t you agree? So, I respect them for keeping their style, rather than going after the footsteps of others.

  • SteveA

    I love the faint praise through gritted teeth of this article, but:

    “It’s boring” – Good ol’ Cult of Mac/John Brownlee. Hilarious and pathetic in equal measure.

  • mr_bee

    It’s totally square man. (which fits their whole thing really).

    It’s certainly a thousand times better than the Windows 8 logo, (but that ain’t really hard to achieve).

  • Th3_1d

    I like it. It’s instantly recognizable as Microsoft while still being clean and minimalist.

  • Marc Negron

    Yeah this looks great. I like that they are finally going towards something more subtle and clean. I kinda wish they could have just tried using their four iconic tiles. I mean those four colors combined in that fashion would be something that I’d spot right away and go “That’s microsoft!” But all that aside I still think it’s a great logo. Kudos to Microsoft. Now is only the Windows 8 logo was just as good. Thanks Pentagram for that…

  • BigLama

    I kinda like it, it’s minimalistic, it’s up-to-date and it’s nice. As for the comment that Apple can pull it off with a simple logo, so could Microsoft with their windows logo, but it isn’t their style, and if they did it, everyone would be complaining how they are copying Apple, wouldn’t you agree? So, I respect them for keeping their style, rather than going after the footsteps of others.

    I agree. its nice, i dont hate it but i dont love it its there i can deal with it. as for the apple logo your right, windows does the logo all hell will break loose when windows is accused of copying apple.

  • Nicholas Randio

    I kinda like it. It’s minimalistic and clean. I’m kinda glad it isn’t just the window as the logo. It’s not how they’ve ever done it. And besides, we’ll just let the Apple speak for itself :)

  • The_Truth_Hurts

    I like it. At first I HATED the new look of windows 8 and such. Now, I love the “simple” look. Nice and clean looking.

  • assyrianpride

    i liked the 70s logo best (although im not at all a fan of microsoft) but the one that came after it was okay too. this new piece of crap one makes it look like at toy brand which doesnt help the fact that their products look like toys anyway. they should keep the logo they used on windows 95. at least that one was pleasant to look at.

  • assyrianpride

    I like it. It’s instantly recognizable as Microsoft while still being clean and minimalist.

    its only recognizable as microsoft (not considering that the word “microsoft” is right next to it) because of the colors–and thats not the right way to achieve recognition. something should be recognized as being something because it has always been that way. thats where apple got it right (the fact that the color of the apple logo has changed over time isnt important). it looks like a little kid drew this one. its not suitable for a long-standing and respected company.

  • popeyoni

    I like it. Nice and simple.

  • assyrianpride

    I kinda like it, it’s minimalistic, it’s up-to-date and it’s nice. As for the comment that Apple can pull it off with a simple logo, so could Microsoft with their windows logo, but it isn’t their style, and if they did it, everyone would be complaining how they are copying Apple, wouldn’t you agree? So, I respect them for keeping their style, rather than going after the footsteps of others.

    well microsfot is always trying to be as good as apple. thats probably why theyre trying to make their logo look sleek and modern (they kind of failed at that) because the new line of apple products looks sleek and modern (and microsoft is modeling their products after apple products now anyway). microsoft may be a year older than apple but apple is certainly always more than one step ahead of them.

  • assyrianpride

    I like it. At first I HATED the new look of windows 8 and such. Now, I love the “simple” look. Nice and clean looking.

    simple? try using windows 95. it was actualy a very decent operating system. it was the first one i used ( when i was 4) and ive always liked it (although when i got older and saw the light i became an apple fan)

  • John Frum

    I’d do the simple Windows logo, and let people gripe about copying all they want. Imitation is the sincerest form of flattery, and there’s nothing wrong with flattering people who have a good and successful idea. In the absence of copyright issues, the fact that it’s a good idea is all that matters. There’s no honor in adhering to inferior ideas in order to avoid the appearance, valid or not, of following.

  • Rowanova

    Looks like another boring iteration by Microsoft. Seems to represent the lack of innovation by Microsoft.

  • LoneWatchmen

    Thought process:

    Hmmm. We need a new logo. We are a bunch of squares, so what at should out logo be?

    Squares! Genius!

    That’s a bit dull, though. What should we do?

    Make them COLORED squares. Amazing!

    Job done!

    Bonus: a tag line: “Microsoft: A bunch of squares since 1975″

  • jdskinner

    I love the faint praise through gritted teeth of this article, but:

    “It’s boring” – Good ol’ Cult of Mac/John Brownlee. Hilarious and pathetic in equal measure.

    I love how so many people follow Cult of Mac and have the nerve to talk shit about it’s content. If you don’t like it….. Don’t read it. That way I won’t waste my time reading and responding to your crap.

    As for the microsoft emblem and logo. Looks good to me and goes right along with the impending release of the new OS.

  • Sander Strijbos
  • Uncl3Ric0

    Yep, its a good logo. Not over thought like many other logo’s out there.

  • nthnm

    Many people would know the older Microsoft logo which was sort of waving in the wind, lol. I’m not sure whether I like or dislike this new logo though.

  • Cgs101

    it’s nice to see that Microsoft is not yet giving up, I had completely written them off but maybe they’re getting ready for a come back?

  • Andrew Newsome

    Disappointing to see the bias in this article. I really enjoy listening to John Brownlee on the cultcast (as well as the others) but it annoys me when they just have this “pro Apple, anti-everything else” attitude.

    I like the new Microsoft logo, it’s minimal and clean and modern. Nice

  • patrick_spiers

    The Logo mark: Nice, minimalistic giving an impression of swiss or bauhaus, possibly De Stijl a la Piet Mondrian.

    The Wordmark: Suffers from what all Microsoft branding does, they use typefaces developed in house that are cheap knockoffs of real faces. At least its not ariel, which was a knockoff of helvetica.

  • lwdesign1

    Gah! Microsoft’s new logo fits quite well with the company itself: uninspired, uninteresting, tediously boring and no sense of taste or design aesthetics. As usual, Microsoft just doesn’t seem to “get it”. They’re going for the elegant simplicity long pioneered by Apple, and have failed miserably to create anything memorable. Four colored squares–wow, what an original concept! And then a dismally common typeface with no character at all–hey wait, this really IS a perfect logo for Microsoft!!

  • garethbouch

    Minimalism is definitely a good route – the font is cleaner and is going to be more ‘timeless’ then before, but I think that they underestimated the value of the existing “flag” style presentation of their colour blocks.
    Four squares in those colours now needs to overwrite and establish the equity they already had in the wavy flag style treatment, built up over a long while. And to nail it to a single ident (as for example the ‘apple’ in Apple or the swoosh in Nike) …they could have done that with the ‘flag’ but will be hard pushed to do it as four squares – particularly if in single colour.

    An improvement overall, but possibly a missed opportunity in reinforcing the value and impact of the ‘flag’.

  • Septimus

    I think it’s way too generic, nothing special. This is not graphic design, anyone can do it. I bet Ballmer made it.

    Exactly right then you’d say… But I like to see more of a unique recognizable shape like the Nike swoosh, Apple’s apple or CocaCola’s lettering.

    Just look at Sencys – practically the same logo: http://www.sencys.com/english/home

  • kavok

    I think Microsoft stole the idea from Geocaching.com. Certainly looks extremely similar.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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