Why Apple’s iMessage Isn’t A Home Run For Businesses

Why Apple’s iMessage Isn’t A Home Run For Businesses

iMessage has a lot to offers a secure messaging platform, but it isn’t without flaws.

When Apple unveiled iMessage, one of the first thoughts for many IT professionals and business users was that Apple had come up with a secure messaging platform that could rival RIM’s BlackBerry Messenger. While iMessage has a lot going for it as a secure messaging platform, there are still some reasons that it may not be an ideal business solution.

Let’s look at the range of features that iMessage offers that are great for business use.

  • No SMS charges
  • Delivery receipts for messages – showing that the message got there
  • Read receipts – showing the message has been read (this is, however, optional and must be enabled on device of the person receiving a message)
  • Easy searching of messages and conversation threads
  • Group messaging
  • Easy message forwarding
  • Push notifications of new messages
  • No message length restrictions
  • Support for large file attachments
  • A typing indicator so you can see when someone is responding
  • Conversations that sync across all your Apple devices – iPhones, iPads, and Macs running Mountain Lion

All those are great features that go beyond simple messaging using the Internet rather than texting. iMessage really has a lot going for it. Let’s look at why you might opt not to use it.

First and foremost, iMessage is a proprietary Apple technology. That means it simply isn’t an option when you need to message someone who uses an Android phone and a Windows PC – there’s no Apple device where that person could receive your message. Even if you’re messaging someone with a Wi-Fi iPad or MacBook, he or she might not get the message immediately if not near either device. As popular as the iPhone is, unless your workplace, client base, friends, and family are all iPhone users, then iMessage won’t always be a viable option.

Another problem is that iOS currently offers the ability to receive messages using your iPhone’s phone number, your Apple ID, and various email addresses (as does FaceTime). If you send a message from your iPhone, you may not see the response on your iPad. It’s worth noting, of course, that Apple is working on resolving this issue and things will work better in iOS 6.

Then there are the stories of messages being received on the wrong iOS devices. The most famous of which involved an Apple store Genius. Other reports involve lost or stolen phones. The Verge published the results of some tests and confirmed that swapping a SIM card between two iPhones can reproduce the issue. Apple’s response was that the Genius involved had acted outside of store policies and that the issue can be resolved by toggling iMessage on and off. Odds are that iOS 6 will resolve this issue as well as the issue with messages not being pushed to all your Apple devices.

That type of incident raises another concern, however, one that Matthew Green, a cryptographer and research professor at Johns Hopkins, voiced in a blog post this weekend. We still don’t how iMessage actually works. It appears to be a particularly complex system – perhaps more than it needs to be. It also makes independently verifying Apple’s description of the service extremely difficult. When you’re dealing with confidential information, particularly in a heavily regulated industry, that’s a big concern.

A final concern is that users may not even realize whether they’re sending messages via iMessage. That could lead to confusion about the messaging features available and the security of the message. Granted most iOS veterans and tech-savvy users may recognize the difference, but many people may not know that green chat bubbles mean SMS and blue ones mean iMessage.

Does this mean iMessage shouldn’t be used in business? Not entirely, but it definitely means businesses should be aware of the potential issues involved. It also means that an alternative messaging system like TigerText, which we profiled earlier this year, may be a better option in terms of security, feature set, and multi-platform support.

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  • SulaymanF

    Eh, even with those drawbacks it’s still a better option than many others. Keep in mind that Apple has been pushing iChat for years for businesses, with OS X Server support for internal business messaging.

    If configured properly, those drawbacks all but vanish.

  • Henry Parisius

    I really do not agree with your arguments. Blackberry Messenger is also not able to communicate with iPhone and Android. Furthermore, I could replace all the iPhone words with android, blackberry, or windows mobile and the point would be the same. Let’s not forget that if a phone does not have internet connection 3g or wifi it will not receive the messages. Also if the company would want its employees to be reached 24/7 it might provide them a 3g ipad and or a wifi dongle for their macbook.

  • rpaulsingh

    Comparing Apple iMessage to Blackberry Messenger on cross platform issues makes no sense. However, the way our industry is going with all big vendors trying to create their own tunnels, the only way we will get cross platform capability is through innovative 3rd parties. I have been using Whats app and it works across all the mobile devices and recommend that over any of these proprietary solutions from Apple, RIM or Google.

  • ericschultheiss

    “First and foremost, iMessage is a proprietary Apple technology. That means it simply isn’t an option when you need to message someone who uses an Android phone and a Windows PC – there’s no Apple device where that person could receive your message.”

    Can’t the same be said for BBM? It requires a BlackBerry.

    Wouldn’t a better solution to both be something like AIM? It can be installed on all devices, and it’s been around since the early 1990s so there has been plenty of time to get the kinks out.

    I remember an article in which someone wrote they wanted to move on from a Blackberry, but didn’t want to give up on BBM so they ended up carrying around two cellphones. That’s one advantage of iMessage, you can use it on an iPad, iPod touch, and Mac as well as an iPhone. So you can stop using an iPhone and not have to give up iMessage.

  • stressball

    Check out Kik Messenger.

About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

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