Dell VP Says: Have it Steve Jobs’ Way or Your Way
A personalized Dell laptop: better than "Steve's way?"
In a shameless rip off of the Burger King slogan, Dell wants customers to know you can have your computer, your way by personalizing it with some fugly case designs.
“You can have it Steve Jobs’ way or you can have it your way,” Ed Boyd, VP of consumer experience design told journalists last week while promoting Dell’s Design Studio.
Launched in 2008, the customization program will boost its current offer up to 350 designs and patterns plus team logos and colors. The images are imprinted on the computer with a sub-surface image that penetrates the shell and wraps around the laptop — so the Dell logo is still visible.
Design Studio customization, which will go worldwide next summer, tacks $85 on to the cost of a Dell laptop.
Apparently, Boyd doesn’t think people who fancy a bit of customizing are smart enough to put some cool stickers on their Macs instead.
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
