Apple Pulls Embarassing Mac Guy Ads From Olympic Broadcasts

Apple Pulls Embarassing Mac Guy Ads From Olympic Broadcasts

A day after we started our campaign to turn him into an Internet meme, it seems like Apple is starting to be embarassed about their new Mac Guy ads. They’ve stopped airing the series of ads during Olympic television broadcasts.

The three much mocked and reviled ads debuted during the Opening Ceremonies for the 2012 Summer Olympics, but have suddenly stopped being shown during the remaining schedule of the Olympic broadcasts.

According to Apple’s ad agency, showing the ads for a limited time was always part of the plan, but were only meant for the Olympics’ first weekend.

But that could just be spin. Macrumors notes that while the Mac Guys ads remain on Apple’s YouTube page, they’ve bumped their Martin Scorcese Siri ad to be the first one that shows up on the official Apple channel. It’s unknown why Apple has done that, but making sure that an ad that doesn’t give Mac fans the heebie-jeebies is the first one to play when you visit their YouTube channel seems like an obvious motivation.

Hey, if you haven’t already, why not enter our contest to create the best Mac Guy meme and win yourself a copy of Fieldrunners 2?

  • Kenton Presbrey

    How about Mackey!

  • Skywaytraffic

    Wtf? These were fine. People need to stop bitching.

  • lowtolerance

    Wtf? These were fine. People need to stop bitching.

    I doubt it has as much to do with people bitching about them as them not being effective enough to justify the air time.

  • Jack McClauren

    I was just watching the ad and noticed something odd. During the first seconds of the commercial, you can see an iPhone on Mac Guy’s night stand. What is strange to me is that the phone seems a little taller and actually thinner than usual. It also does not appear to have the black strips on the bottom right corner (present in the 4s).

    Could this be the new iPhone? Has anyone also noticed this?

    Take a look at 0:02
    http://www.apple.com/mac/videos/#tv-ads-laborday

  • Luis Javier Irizarry

    Looking back at the videos, the one thing that stands out for me is the lack of connection the Mac guy has with its customers. It seems as if he is trying to decipher the statements they make instead of the positive, reassuring attitude most Mac geniuses are trained to employ. Instead of stating, “Sure, I can definitely help you with that!”, the Mac guy has these puzzled pauses which IMO make the ads un-Apple like.

  • wompwomp

    The ads reeked, period!

  • Eric Harrington

    it was a sheep ad, and apple is not about the sheep, they are about being different. this ad insulted that motto. shame on apple advertising for going with that, but they recovered by pulling it.

    it kinda makes me sad to see so many people using apple products now. the masses have taken the cool out of it somewhat.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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