The Fancy is viewed by some as a rival to Pinterest, albeit a much smaller one. However, if Apple buys and promotes it among the gazillions of people who have their credit cards on file with Apple’s iTunes Store, the site could become a major hit overnight.
Business Insider also reported in July that in mid-June, Apple CEO Tim Cook had created an account on The Fancy and “fancied” seven items. Here’s Cook’s account.
Mike Elgan is a Silicon Valley-based columnist who writes about technology and culture. His work appears in a variety of publications, including Computerworld, Datamation, PC World, InfoWorld, MacWorld, ITWorld, CIO, the San Francisco Chronicle. Subscribe to Mike's e-mail newsletter, Mike's List, and follow him on Twitter, Facebook, Digg and elsewhere by visiting http://elgan.com.