According to an internal email revealed during the Samsung vs. Apple trial currently in progress, Eddy Cue, Apple’s SVP of Internet Software and services was in favor of the idea of a 7-inch iPad back in 2011.
In an email to Scott Forstall, Tim Cook, and Phil Schiller, Cue remarked: “I believe there will be a 7-inch market and we should do one.”
According to The Verge:
“Forstall is shown a 2011 email from Eddy Cue, in which Cue forwarded an article that a journalist wrote about dumping the iPad after using a Galaxy Tab. Cue writes “Having used a Samsung Galaxy [Tab], i tend to agree with many of the comments below… I believe there will be a 7-inch market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time.”
Several journalists covering the current legal battle have also noted the email on Twitter:
In email, Eddy Cue wrote “I believe there will be a7-inch market and we should do one.” referring to a 7-inch iPad
— Christina Bonnington (@redgirlsays) August 3, 2012
Apple internal email shows Eddie Cue advocated in 1/11 for 7″ iPad, said Steve Jobs seemed receptive most recent time
— Jon Fortt (@jonfortt) August 3, 2012
Eddy Cue (sr. vp of internet services) emailed Forstall, Cook and Schiller: “I believe there will be a 7-inch market and we should do one.”
— Heather Kelly (@kelly_heather) August 3, 2012
Via: The Verge.