Amazon Instant Video App Finally Comes To The iPad

Amazon Instant Video App Finally Comes To The iPad

If you are an Amazon Prime subscriber or otherwise rent or buy a lot of Amazon Instant Video, you’ll have a one word reaction to this story: finally. Amazon has just released an official Instant Video app for the iPad.

This is the correction of what has been, up to now, a major problem with Amazon Instant , you could only watch videos on your smart TV or computer… not an iPad. That could be a frustrating thing.

It seems, though, that Amazon finally saw the light. The app streams Amazon’s library of Prime content for free to Amazon Prime subscribers, and you can download videos to watch offline. And because the whole thing uses Amazon’s Whispersync technology, if you start watching a movie on your TV and then pick it up later on your iPad, you can resume where you left off.

Unfortunately, it has some kinks.

In theory, we’re pretty psyched about this app, except for one thing: we haven’t been able to watch a single video using it yet. Every time we try to watch a movie from our Prime library, an error message pops up saying that “Playback is not allowed on this device.” iTunes reviews also call out the lack of AirPlay video support. Also, there’s no iPhone version, which seems a curious omission.

Is Amazon Instant Video working for you?

  • Video while Amazon’s selection of movies and TV shows to rent or buy is excellent (and in many ways exceeds Apple’s iTunes offerings
  • Source iTunes
  • Bozzified

    “This is the correction of what has been, up to now, a major problem with Amazon Instant , you could only watch videos on your smart TV or computer… not an iPad.”

    not really.. you could watch everything from Amazon on Xbox 360, PS3, computers, Android tablets, Kindle Fire, Roku and other media streamers and so on. The only place you couldn’t watch the Amazon Prime Videos and your library is on iPad/iPhone and that’s because of Apple not because of Amazon. If you had Flash you could have watched it too or if Apple wasn’t anti-competitive you could have had the app a long time ago.

    But now, since people are buying other tablets left and right because they can’t do things like this Apple is forced to allow it. You will still do it in a retarded way where you will have to buy your stuff in a browser and then watch it on iPad. Great experience.

    So try not to put blame on Amazon. It’s all Apple buddy.

  • Joe Siegler

    I don’t have a problem playing any videos with this app on my iPad. If you do, perhaps it has an issue with model maybe? However, AirPlay is not working properly. You can get audio but the video stays on your iPad. The watch ESPN app has the same problem, and people who’ve looked into that seem to think it’s the choice of the app maker. You can get around but using airplay mirroring which will play everything on your TV, however it doesn’t show everything in the right aspect ratios. So that’s more for kludge than a real fix for the in-app AirPlay issue.

  • Anthony Barnett

    Install xCon from the Cydia market and it will allow the app to work. Amazon blocks jailbroken devices apparently… :(

  • joshfofer

    I don’t have a problem playing any videos with this app on my iPad. If you do, perhaps it has an issue with model maybe? However, AirPlay is not working properly. You can get audio but the video stays on your iPad. The watch ESPN app has the same problem, and people who’ve looked into that seem to think it’s the choice of the app maker. You can get around but using airplay mirroring which will play everything on your TV, however it doesn’t show everything in the right aspect ratios. So that’s more for kludge than a real fix for the in-app AirPlay issue.

    Even with fullscreen AirPlay Mirroring enabled with this new Amazon Instant Video app, all it sends is the audio, not the video.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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