Report: Microsoft “Pink” Phones Near Collapse

msft-turtle

Microsoft’s “Pink” phones, a Zune-like response to Apple’s iPhone, is on the verge of collapse, as the company ignores advice coming from the increasingly disgruntled team of Danger employees. The key mistake, according to leaks is the software giant’s demanding a firewall between the Pink program (also known as the Zune Phone) and Windows Mobile and Zune projects.

According to AppleInsider, Microsoft’s isolation of the Danger team prevented the engineers and others to pass along lessons learned while developing Danger’s Sidekick. Since acquiring the smartphone maker in 2008, Microsoft has seen most of the Danger team either be fired or walk.

As a result, Microsoft made several mistakes, including adding DCMA/EVDO and UMTS/HSPA for the Pure and Turtle without understanding supporting both required two different antennas and chipsets. Another gaffe: asking Sharp to build the phones based simply on concepts, as well as using an outside firm to develop the interface. Because of the problems, the “Pink” project is up to two years behind schedule.

For the Turtle (pictured), the Microsoft goof-ups included basic design flaws such as making the touchscreen so small to be easily obscured and a miniscule battery lifespan.

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[Via Electronista and AppleInsider]

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Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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Posted in iPhone, News |

  • Landan

    Maybe Microsoft should just stick to what they’re good at: MAKINGS SOFTWARE (Xbox is the only exception.)

  • firesign3000

    i had a sidekick 2 back in the day, and despite some growing pains was ahead of it’s time for what it could do (including an apps store, btw). it’s a shame microsoft didn’t take advantage of danger’s experience. i suspect their phones will be fail, much like the current incarnations of winmo.

  • Marky Mark

    Why am I not surprised by this? Sounds like it has the usual Microsoft efficiency rating.
    Nothing to see here; move along please…

  • @justbekky

    Dang!

    I keep trying to read the article, but all I can do is stare at that ugly-ass handset! O_O