NYT: Apple To Release iPad Mini This Year, Will Cost “Significantly Less” Than Current iPad

NYT: Apple To Release iPad Mini This Year, Will Cost “Significantly Less” Than Current iPad

Following numerous sources like iMore, Digitimes, MacotakaraBloomberg and The Wall Street Journal, The New York Times now reports that Apple is planning to launch a 7.85-inch iPad this year. In a ploy “to lure customers who want different sizes of tablets into the iPad product family,” the smaller device will cost “significantly less” than the current iPad Apple starts at $499.

The company is developing a new tablet with a 7.85-inch screen that is likely to sell for significantly less than the latest $499 iPad, with its 9.7-inch display, according to several people with knowledge of the project who declined to be named discussing confidential plans. The product is expected to be announced this year.

Apple started prototyping a 7-8-inch iPad back in the mid-2000s, according to the Times. Steve Jobs “thought the device was too small and wondered aloud what it was good for “besides surfing the Web in the bathroom,”’ according to the report.

The Times also believes that Amazon is working on a larger version of the Kindle Fire tablet to “compete more directly with the iPad,” and Microsoft is also touting its Surface tablet lineup. Coincidentally, Google also started shipping its $200 Nexus 7 tablet over the weekend. The tablet market is definitely heating up.

Apple sells the iPad 2 for $399, so a smaller tablet would assumedly retail for $299 or lower.

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  • efforting

    Hope this isn’t true but these rumors are persistent. If a 7 inch Apple tablet does come to pass, it will be the first sign of the downfall of Apple now that Steve Jobs is no longer in charge. I’m afraid Tim Cook just doesn’t get it and will following the trends rather than leading them.

  • Alfred2612

    I want a BIGGER iPad, not a smaller one.

  • iBurrisJr

    The reason they would advertise it as “significantly less than the latest $499 iPad”, is because that iPad is their main selling product. Why would they want to push the older generation iPad 2, when they have a current generation?

    And Alfred2612 wants a bigger iPad..? so… a MacBook? I’m confused..

  • bondr006

    Hope this isn’t true but these rumors are persistent. If a 7 inch Apple tablet does come to pass, it will be the first sign of the downfall of Apple now that Steve Jobs is no longer in charge. I’m afraid Tim Cook just doesn’t get it and will following the trends rather than leading them.

    So, if you take Steve Jobs words to Walt Mossberg at All Things D conference in 2003 that the tablet will fail, that keyboards are so much better……Steve Jobs decision to make the iPad should be causing Apple’s downfall now? Steve Jobs said many things about products that Apple would never make, that later on he reversed course and made those things wildly popular. You are a little naive to believe that the decision to make a 7″ iPad will cause the beginning of Apple’s downfall. We don’t know that Steve Jobs at some point wouldn’t have decided to do the same thing. I do know this. Not everything that Steve Jobs came up with was successful, and Apple is still number one. If Tim Cook does decide to produce an 7″ iPad, I believe that there is a huge market out there for it. With the reputation that the iPad has, those who would like one but want a smaller version will eat it up. Even if it does not become wildly popular, it will most certainly not be a sign of Apple’s immanent downfall.

    Apple did not create the music player, smart phone, or tablet…..they just made them much better than anyone else. They can also make a much better 7″ tablet.

  • bondr006
  • Excalibear2

    I don’t want an “iPad mini”, but I would like a “Super-iPod Touch”, with larger screen, marketed primary as a game device, but with a lot more. I know in reality it’s the same thing, but in concept and marketing it makes a difference.

    Now that you can play games and watch video on iPod, it makes sense to go bigger, like the iMac has done.

    Speaking of the iMac, Jobs dissed the design of the iMac G5 when he introduced the G4. A couple years later he was proudly celebrating the G5 as the best designed, most popular iMac ever.

  • technochick

    So, if you take Steve Jobs words to Walt Mossberg at All Things D conference in 2003 that the tablet will fail, that keyboards are so much better

    Steve was talking to Walt about tablet computers, akin to the Modbook project. Not tablets in general. And he has basically been right. Trying to shove a full fledged computer in a tablet form has so far been a miss. Which is why Apple didn’t do it. But created a tablet that was capable of some functions similar to a computer (web surfing, email etc) but wasn’t a computer per se.

  • Shane Bryson

    Cult Of Mac, STOP THE IPAD MINI ARTICLES. I am sick of seeing at least 3 of these a week that all say the same thing and have absolutely no validity. This is shit journalism.

  • joedoe47

    LAMO
    “you really need a 10 inch tablet to experience how great this is” -steve jobs
    *a year later* (after steve departed)
    “we are making a smaller ipad for the young teens who have really good eyesight and want to fit their ipad in their pockets.” – tim cook

    Epic announcement win.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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