Could Apple’s Mythical HDTV Be As Simple To Use & Control As Leaning Back And Using Your iPad? [Video]

This video of Brightcove CEO Jeremy Allaire demonstrating his company’s new dual-screen AirPlay technology is doing the rounds this morning, and it’s certainly an impressive demo, in which Allaire is able to use his iPad to do one thing while playing video in the background on his Apple TV at the same time. Is this what using a true Apple HDTV will be like?

Brightcove’s Allaire certainly seems to think so. He describes AirPlay as the “trojan horse that has put connected TVs into every household with an iPhone or iPad.

David Pakman, a venture capitalist and ex-Apple employee, agrees.

“The stuff I have heard about recently, what they are working on with Airplay, just makes my head spin….With Airplay, all the pieces of the puzzle are in place in a way that simply isn’t true for any other big tech company.”

Both of these individuals seem to be implying that the Apple HDTV will ultimately just be an AirPlay receiver integrated into a top-of-the-line television, with our iPhones and iPads transmitting their brains into the display to make it ‘smart.’

It’s an interesting theory, and one we’ve heard before, but I wonder how practical it all really is. Why sell an integrated HDTV for $2000 if all it does is match the functionality of a $99 Apple TV? Also, if AirPlay is going to be the driving force behind an Apple HDTV, a lot of things are going to need to change in the iOS operating system… not least of which the ability to beam video and audio to a connected Apple TV in the background, even while other apps are running in the foreground. People, after all, love to play with their iPads while they’re watching the tube.

  • siddharthbandhu

    Some people call this the Nintendo Wii U.

  • vanmacguy

    In my humble opinion, people are taking “Apple getting into TV” too literally.

    I don’t see them making an actual TV set at all. I see them doing for TV networks what they did for movies and music. Imagine no more programming schedule decided by the heads of the networks. Where you pay for a season of a show (say Modern Family) and you get it available for you whenever there’s a new episode. And you have the whole season available to you whenever you want. The same would go for a sport season or anything else really. And because you’re paying for it, no ads, because the network makes it’s money from you directly.

    I think what they are going to do is to make TV programming schedules obsolete, not make a TV set. Given Apple’s yearly refresh schedules of most of their devices, there’s no way we’d buy a new TV every year, so I don’t think that’s what it’s about at all.

    And I think it’s not happened yet because it’s hard to get some networks on board – like it was hard to get some music companies on board with the iTunes store.

    This is what Steve Jobs “cracked”, oh, that and a Siri-based remote control.

    Just my two cents.

  • paul_inskip

    You can already stam in the background from the iPad. I regularly have something streaming while surfing or playing a game.

  • lowtolerance

    Some people call this the Nintendo Wii U.

    Nintendo is doing is totally backwards with the Wii U. The Wii U console itself contains all the brains and the controllers are basically just dumb terminals.

    What Apple is doing with Airplay is making the ATV both a server of content and a receiver of content, allowing any other iOS device or Mac(and possibly licensed 3rd party devices as well) to act as the brains.

    Nintendo’s controllers are useless without the Wii U itself, and the Wii U will only support two controllers at a time. Apple’s “controllers” are virtually limitless, don’t require any other equipment, and are already in the hands of hundreds of millions of consumers.

  • easydone101

    Some people call this the Nintendo Wii U.

    And some people call it the Xbox Glass

  • SingletonArline

    what Fred replied I’m surprised that some people able to profit $6319 in one month on the internet. have you seen this web page (Click on menu Home more information) http://goo.gl/keeeP

  • technochick

    ” He describes AirPlay as the “trojan horse that has put connected TVs into every household with an iPhone or iPad.”

    Someone needs to learn what a trojan horse is. Because Airplay is most certainly not one.

    Also everything they are describing is already in the SDK. With having to use their system, especially at $99 a month.

  • technochick

    Some people call this the Nintendo Wii U.

    Apple was doing all this way before Wii U was a thought

  • HerbalEd

    Apple is not coming out with a TV per se. Why would they? However, they will definitely come out with a super upgraded, seri-controlled Apple TV that will interface with multiple brands of smart TVs.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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