App Analytics: Mobclix Website Provides Stats on Apps

Leander Kahney ()

app_store_stats

Apple announced today that there have been 2 billion downloads from the App Store. But how many of those were paid, and how may were free?

The mobile advertising firm Mobclix claims its app analytics shows that paid apps represent 77.3% of the App Store, while the other 22.7% of apps are free. However, far more free apps are downloaded than paid.

“For app developers, this means it’s much harder to get your paid app discovered,” the company says.

The App Ranking section of Mobclix’s website reveals some other interesting App Store tidbits.

While there are 20 categories of apps in total, for example, the two most popular categories — Games and Entertainment — account for more than a third of all apps in the store. Together, the Games and Entertainment categories make up 35% of all apps.

At the other end of the scale, the smallest five categories — Social Networking, Photography, Finance, Medical and Weather — account for only 6.2% of the App Store.

The site also lists the most popular apps in the 20 different categories.

DON'T MISS
Surprise: iPad Productivity Apps Top Downloads

Did you know that Pee Monkey Toilet Trainer is the most popular book on the App Store?

More here.

1 comment »

About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in Apple, iPhone Apps, News |

  • http://www.ricksrss.com Rick Hancock

    You Wrote:
    “While there are 20 categories of apps in total, for example, the two most popular categories — Games and Entertainment — account for more than a third of all apps in the store. Together, the Games and Entertainment categories make up 35% of all apps.

    At the other end of the scale, the smallest five categories — Social Networking, Photography, Finance, Medical and Weather — account for only 6.2% of the App Store.”

    ME:
    I think you’re missing the point here when you say the smallest five categories “account for only 6.2 % of the App Store.”
    You gotta think Long Tail here. In the digital age of unlimited shelf space, a sale is a sale is a sale.