Hollywood’s J.J. Abrams And LeVar Burton To Speak At WWDC 2012

Hollywood’s J.J. Abrams And LeVar Burton To Speak At WWDC 2012

J.J. Abrams, the mind behind TV show "Lost" and the Star Trek reboot, will be speaking at Apple's WWDC next week.

More good news for those of you attending WWDC next week. Apple just announced the speakers for its lunchtime sessions, and a couple of celebrities will be giving talks.

Namely, Hollywood director/producer J.J. Abrams and actor LeVar Burton will be giving presentations on storytelling through technology and creative inspiration.

J.J. Abrams will be speaking on “The Physics of Inspiration.” His talk is scheduled for 12:45 P.M. on Friday June 15th.

Where do ideas come from, and where do they lead? What is technology’s evolving role in storytelling? Filmmaker J.J. Abrams discusses his passion for blending analog with more modern tools in moviemaking and how he wrestles with what he sees as both the freedoms and challenges presented by today’s prosumer gadgetry. J.J. will also share his views on the importance of improvisation and experimentation in inspiring creative visual techniques and new forms of narrative.

Hollywood’s J.J. Abrams And LeVar Burton To Speak At WWDC 2012

Burton played the role of La Forge in Star Trek.

LeVar Burton’s talk is titled “Technology and Storytelling: Making a Difference in the Digital Age.” Burton is scheduled to present at 12:45 P.M. on Wednesday, June 13th.

Join LeVar Burton as he shares the powerful impact that his mentors, technology, storytelling and science fiction have had on his life and how each has helped to shape his incredible life’s work. Be there as LeVar concludes the session with a personal demonstration of how he employs today’s latest technologies in his efforts to educate and enlighten — a world premier peek at his latest project, the Reading Rainbow App.

William Joyce, Creative Director for the Academy Award‑winning Moonbot Studios will also be giving a lunchtime session on Thursday, June 14th.

  • Arne Mulder

    J.J. probably contributes his lens flares to Final Cut Pro

  • Lars Pallesen

    The question we should be asking ourselves is: Why did Apple invite two Hollywood film makers to host workshops at WWDC? There’s no obvious link to neither iOS nor OS X, and nobody is expecting updates to iMovie or Final Cut Pro at WWDC.

    But it would make sense to have two Hollywood creatives talk about storytelling and creative inspiration if Apple were to introduce a completely new “built from the grounds up” Apple TV OS and SDK in which content creation and submission  was a prominent feature.
    In other words: Apps for Apple TV (and the impending iTV set).
    Your thoughts, gentlemen? 

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast who lives in Lexington, Kentucky . He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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