Design Critics: Obama’s Mac, Hillary’s a PC


In a clear sign that everyone is really frantic to get Super Tuesday over with already, the New York Times has published the article contrasting Democratic candidates Hillary Clinton and Barack Obama the world wasn’t waiting for. Noam Cohen has the temerity to ask: Is Obama a Mac and Hillary a PC?

I started cringing before I even started reading. Essentially, it comes down to the idea that Obama’s website looks like Apple’s (it doesn’t – looks more generic Web 2.0), and that Hillary’s looks like a typical business-solutions provider (maybe? I’d say it looks more like Some of the quotes are quite hilarious.

With Obama’s site, all the features and elements are seamlessly integrated, just like the experience of using a program on a Macintosh computer,” said Alice Twemlow, chairwoman of the M.F.A. program in design criticism at the School of Visual Arts (who is a Mac user).

And what does this mean for those of us voting on Tuesday? Absolutely nothing. The story doesn’t even bother to mention if either Obama or Hillary use Macs. Seems like that might have proven relevant…

On a more relevant front, I’ve reposted the Hillary 1984 video after the jump.

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About the author

Pete Mortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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