Apple Sells 12X As Many Tablets As Samsung, Amazon’s Kindle Fire Is A Dud [Report]

Apple Sells 12X As Many Tablets As Samsung, Amazon’s Kindle Fire Is A Dud [Report]

No contest.

According to the latest report by ABI Research, there is no tablet market… only an iPad market.

Case in point in Q1, 2012, Apple sold 11.8 million iPads. The second most successful tablet vendor, Samsung, sold only 1.1 million units in that same period. Apple sold twelve iPads for every Samsung tablet sold.

And the much ballyhooed Kindle Fire, the sub-$200 tablet that analysts keep saying Apple absolutely must release an iPad mini to compete against? It sold even worse than Samsung according to ABI, completely “fizzling” during the quarter.

Why do we need an iPad mini again, any more than we ever needed that iPhone nano everyone was talking about year ago? There’s zero competition! None!

  • ianhecht

    “Samsung” is not a market segment. If iOS tablets were doing that well against all Android tablets, that would be news. Apple outselling a particular manufacturer? Not so much…

  • Kenton Presbrey

    The only reason the Kindle Fire sold at all was because they came out around Christmas and they were dirt cheap. Once you pick an ecosystem its best to stay in that ecosystem especially if you prefer Apple products. Amazon doesn’t really have any other devices to compliment the Fire. With Apple, I got my iMac, MacBook Pro, iPad and iPhone which compliment each other wonderfully and will even more so when Mt Lion is released. One of the best part about owning Apple’s products is the synergy between the different platforms. Its going to be along time before I switch to a completely new ecosystem seeing that all of my Apps, computers and devices are branded with a bitten Apple. 

  • Christopher Jr Lucas Riley

    “Samsung” is not a market segment. If iOS tablets were doing that well against all Android tablets, that would be news. Apple outselling a particular manufacturer? Not so much…

    But they ARE outselling the ENTIRE tablet industry. What they’re saying is that Samsung is their closet competition… and there not really beating Apple do the punch.

  • Tallest_Skil

    “Samsung” is not a market segment. If iOS tablets were doing that well against all Android tablets, that would be news. Apple outselling a particular manufacturer? Not so much…

    70% of all shipped tablets are iPads.

    95% of all tablets actually in use are iPads.
    You were saying?
  • Steffen Jobbs

    I remember late last year when some analyst was mouthing off about how the Kindle was going to flatten iPad sales and that was just the start of the demise of the iPad brought about by Android tabets.  Too bad I couldn’t track down the article so I could throw it in the dude’s face.  Supposedly, the Kindle was going to drive down the cost of iPads thanks to its awesome money-losing price of $199.  I don’t see why those tablet vendors just don’t give up and let Apple have the tablet markets.  I guess they just going to have to continue losing money quarter after quarter before they finally see the light.  Apple just needs to keep schooling them properly.

  • cushcalc

    11.8/1.1 = 10.7x not 12x. Do the math when you report.

  • Matthew Gonzales Landry

    “Samsung” is not a market segment. If iOS tablets were doing that well against all Android tablets, that would be news. Apple outselling a particular manufacturer? Not so much…

    Apple IS dominating all of Android. Think about it. If 1.1 million u it’s sold is the highest of the group, it only goes down from there. I’m also willing to bet that it goes down by a lot.

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  • InkyDavid

    John, please provide the report’s numbers on Kindle Fire sales. “…sold even worse” is not a number. With that info, we can editorialize on our own.

  • InkyDavid

    http://www.bgr.com/2012/06/05/apple-ipad-tablet-market-amazon-kindle-fire/

    Guess you’re off the hook, John. BGR posted ABI’s press release, which is equally vague on defining Kindle Fire sales. This is the sloppiest form of “reporting”, spreading vital absolute numbers through multiple paragraphs, using relative scales (percentages) in place of actual data. Sloppy, sloppy, sloppy.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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