MovieWedge: A $10 Beanbag for Your iPhone
How far can marketers ride on the iPhone’s coattails? Quite a distance, if MovieWedge is any gauge. Marketed as the “best iPhone, iPod and portable media device holder/stand in the world!”, the $10 patent-pending product bears a striking resemblance to a 98-cent bean bag. But there has to be more to it, right? Well, yes – more marketing-speak.
The MovieWedge’s features include:
The company includes links to favorable press, including CrunchGear: “this is such a good idea.” What is more interesting is the reviews were written in March and mentioned MovieWedge would be available any day. Why the delay?
Nearly six months later, the second-coming of MovieWedge is appearing.
“It’s probably a little chunky for the minimalist traveler, but we like it anyway,” wrote Gadget Lab’s Charlie Sorrel. The Wired site noted MovieWedge offers a “plush lip” for devices plus that micro-fiber material that’s perfect to “quickly polish away greasy smears from grubby thumbs.”
But $10 to wipe your hands? “But, it’s a bean bag with branding,” noted Giz.
- Via Company Page, Gadget Lab and Gizmodo
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
