To help launch Windows 7, Microsoft is enlisting PC people to hold house parties to promote the new operating system.
For the October 22 launch date, Microsoft enthusiasts around the world just got selected to show off their new software at home with parties, sort of Tupperware style.
Naturally, the company has a few ideas of how these launch parties should go. A short sample party agenda, from the above talking heads: first, have a drink and mingle. Then shoot 20 or so photos. “Then when everyone was settled, I showed them my favorite features from the new Windows 7.”
“It only took like 10 minutes. Everyone just crowded around the computer in the kitchen.”
Andrew Coates, developer evangelist for Microsoft, told the Sydney Morning Herald the idea behind Windows 7 was to bring back the “sense of mastery” to software users.
“We have done a lot of work around why people weren’t feeling comfortable with software any more. People felt like they weren’t in control.”
Party hosts also have “a good chance” of winning a Windows PC worth $750, according to Microsoft.
“In a lot of ways, you’re just throwing a house party with Windows 7 as an honored guest,” says one of the actors in the video. “Sounds easy and it is.”
Whatever they’re smoking in the Microsoft marketing department, I’ll have some.
Via Sidney Morning Herald, hat tip to CoM reader Brett McCurdy.